Roofing Technology

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Severe winter storms hit the U.S., dropping heavy snow, collapsing roofs, and halting travel. Midwest and East Coast received up to 12 inches, while California experienced flooding, mudslides, and structural damage.  

Anna Anderson, CEO of Art Unlimited, explains how contractors can gain a better understanding of AI and how it can transform their businesses for the better.

Visit Atlas at booth #14113 and see for yourself what the latest innovations in roofing technology will mean for business in 2025.

Our latest report dives into what contractors are buying and selling, along with what keeps them up at night. Find out how to best partner with your contractor customers to win in 2025.

GAF names ServiceTitan its preferred customer relationship management platform; it's the first time the company has endorsed a CRM. Master Elite contractors get a 3% rebate on subscriptions.

Having the right technology is critical in today's roofing industry. Check out these tips from a former Roofing Contractor of the Year and Microsoft's Visionary Award Winner to stay successful.

Kraton and Formosa Petrochemical’s Taiwan joint venture plant is now ISCC PLUS-certified, expanding Kraton’s renewable SBC production into Asia. 

With artificial intelligence built into search engines and social media alike, contractors need to adapt to ensure their companies are the ones AI recommends to customers.

ServiceTitan y SRS Distribution están colaborando para optimizar las operaciones de los contratistas de techos.

Sherwin-Williams enhanced its Roofing Passport program with a redesigned interface, improved job management, and streamlined estimation, helping contractors bid faster and more accurately.