Houzz and Figure Partner, Making HELOCs More Accessible for Homeowners

Houzz and Figure Lending are making home renovation financing more accessible. Their partnership integrates digital HELOCs, helping homeowners fund projects and pros grow their businesses. Figure could be an asset to roofing exterior contractors looking to integrate financing into their product offerings.
— Image courtesy of Houzz

Houzz, the online home remodeling and design platform, and Figure Lending, a non-bank provider of home equity lines of credit, announced a marketing partnership to make financing more accessible for home renovation and design projects.

In a Feb. 18 news release, Figure said the custom integration includes a variety of embedded and point-of-sale advertising touchpoints highlighting Figure’s fully digital HELOC in the Houzz site and apps.

The company said its tools help homeowners afford their dream projects sooner, broaden project scope and manage budgets.

Figure said the new resources can help construction and design pros win bigger projects and get paid reliably and on time.

“Houzz’s innovative technology, including Houzz Pro software, has changed the way people design and remodel their homes and made the process better for everyone involved,” said Liza Hausman, vice president, Industry Marketing at Houzz.

“We know funding projects can be a pain point and that homeowners value being able to tap into home equity when updating their homes,” Hausman added. “Our partnership with Figure makes accessing HELOC financing for renovation projects easier than ever, helping both homeowners and pros.”

Houzz said HELOCs are an important consideration for financing a renovation project. According to its 2024 U.S. Houzz & Home Study, one in seven homeowners fund renovations with a secured home loan. In addition, Figure says its research shows home improvement is one of the top two use cases among its HELOC borrowers.

“A collaboration between Houzz and Figure is a perfect fit,” said Matt Estes, vice president, Partnerships at Figure.

“Houzz has revolutionized the way people renovate their homes and how industry pros run their businesses, while Figure has reimagined the home equity lending process,” Estes added. “Together, we can help more homeowners tap their equity to create their dream homes and support contractors, designers and other professionals in growing their businesses.”

The partnership offers loan calculators, educational resources, comparison tools, and access to the Figure site. Users can explore financing options at the Houzz Financing Hub and find Figure in the Houzz Pro site, which includes invoicing and estimates.

For more information, visit figure.com.