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Live from IRE 2026

Digital Marketing Is Now Roofing’s Baseline

Poncho Serrano outlines why contractors must embrace multi-platform marketing, consistency and organic content to stay competitive in 2026.

Jill Bloom

Tanja Kern

March 25, 2026

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Marketing expert Poncho Serrano explains why roofing contractors must embrace multi-platform visibility, consistent content and organic strategy to compete in 2026. Learn how AI fits in—and why being “everywhere” online is no longer optional.

Association News

SPRI Names Brian Chamberlain President for 2026–2027 Term

Veteran industry leader brings nearly 40 years of experience and a focus on standards, education, and AI integration

Roofing Contractor Staff

March 24, 2026

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The Single-Ply Roofing Industry (SPRI) has appointed Brian Chamberlain as its new president, succeeding Scott Carpenter.

Awards News

Ridgeline Construction Roofing & Exteriors' Lauren Marsh Wins AGC Honor

Huntsville construction leader recognized at 2026 BuildSouth Awards for excellence and leadership in the industry

Roofing Contractor Staff

March 24, 2026

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Lauren Marsh, president of Ridgeline Construction, earned the AGC Alabama Women in Construction Award, highlighting her impact on the field and leadership in advancing women in the industry.

Roofing Research

Survey, Research Confirm EPDM Roofing Membranes Last 38 Years

569 roofing professionals and four decades of laboratory testing validate exceptional durability of properly installed EPDM systems.

Roofing Contractor Staff

March 23, 2026

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Survey respondents reported expected roof service lives ranging from about 25 years to more than 40 years.

Roofing Awards

SOPREMA Celebrates IRE 2026 Experts’ Choice Innovative Product Award

The Mini Macaden was recognized for excellence in the Tools, Equipment and Machinery category at the 2026 International Roofing Expo in Las Vegas.

Roofing Contractor Staff

March 19, 2026

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Which innovative roofing project became award winners at the 2026 IRE?

Roofing Acquisition

Tecta America Acquires Roofing Standards of California

The Top 100 Commercial Roofing Contractor Strengthens its Presence in California.

Art Aisner

March 18, 2026

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Tecta America recently announced its first commercial roofing acquisition of 2026 by partnering with Roofing Standards, a respected commercial roofing company based in Placentia, Calif.

Roof Legislation

Roofing Industry Coalition Defeats Proposed Ban on Low-Slope Roofs in Mississippi

Industry groups defend sound building science against measure that imposed a minimum 3:12 roof slope on all new public buildings.

Art Aisner

March 18, 2026

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Industry groups unite to defend sound building science against proposed rules for new public facilities.

Roofing Acquisition

Greenwood Industries and TWC Phoenix Expand with Acquisitions

The powerhouse commercial roofing contractor in the Northeast and its waterproofing subsidiary each announce new partnerships.

Art Aisner

March 17, 2026

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Silkwood Roofing and Brunca Waterproofing are now under the expanding Greenwood Industries umbrella.

Mergers & Acquisitions

HCR Group acquires California’s Warren RoofCare

Deal expands maintenance services in West

Roofing Contractor Staff

March 17, 2026

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The HCR Group has acquired Northern California’s Warren RoofCare Services, adding roof maintenance expertise and strengthening its commercial roofing platform across the Western United States.

Roofing Supplier News

APOC Expands Northeast Delivery of Liquid-Applied Roofing Systems, Sealants and Adhesives

APOC offers faster fulfillment for roofing contractors in the Northeast with a fleet addition that enables direct-to-jobsite delivery.

Roofing Contractor Staff

March 16, 2026

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APOC expands its delivery operation in the Northeast to better serve roofing contractors and distributors in key regional markets.

Join roofing professionals from across the nation at the 2026 Best of Success conference, the ultimate destination for roofing professionals seeking the latest industry insights and networking opportunities. Pick up strategies for critical challenges like workforce shortage with innovative solutions, explore the latest advancements in roofing technology and sustainable practices, and gain valuable insights from industry leaders on navigating the evolving roofing landscape.

Low Slope Roofing
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Digital Marketing Is Now Roofing’s Baseline

SPRI Names Brian Chamberlain President for 2026–2027 Term

Ridgeline Construction Roofing & Exteriors' Lauren Marsh Wins AGC Honor

Survey, Research Confirm EPDM Roofing Membranes Last 38 Years

SOPREMA Celebrates IRE 2026 Experts’ Choice Innovative Product Award

Tecta America Acquires Roofing Standards of California

Roofing Industry Coalition Defeats Proposed Ban on Low-Slope Roofs in Mississippi

Greenwood Industries and TWC Phoenix Expand with Acquisitions

HCR Group acquires California’s Warren RoofCare

APOC Expands Northeast Delivery of Liquid-Applied Roofing Systems, Sealants and Adhesives

Be in the forefront of the roofing industry!

Join thousands of professionals today. Shouldn’t you know what they know?

Low Slope Roofing RSS

Be in the forefront of the roofing industry!

Join thousands of professionals today. Shouldn’t you know what they know?

Low Slope Roofing
RSS