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Home » Topics » Columns

Columns
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It's About People: How Opportunity Builds Sustainability

Jim Hoff
June 29, 2015
No Comments
Two new initiatives will expand the human opportunities offered in our industry.
Read More

Selling More Than Just Roofing Shingles

Monroe Porter
June 29, 2015
No Comments
Help potential customers determine the difference between you and your competition.
Read More

NLRB Weighs in on Employee-Handbook Guidelines

Richard Alaniz
June 29, 2015
One Comment
The report offers much-needed clarity on how the NLRB views employee-handbook rules.
Read More
Marketing Makeover

Evaluating the Sales Process

Heidi Ellsworth Karen Edwards
May 29, 2015
3 Comments
The beginning of strong marketing is a strong engagement of employees in the sales process.
Read More
Leadership Selling

Rejecting the Price Objection

Rick Davis
May 29, 2015
No Comments
Change your beliefs, and find the people who are comfortable paying your price.
Read More
Legally Speaking

EEOC Overreaching and What Employers Need to Know

Richard Alaniz
May 29, 2015
No Comments
Employers need to be prepared, have a plan and understand where they may be most vulnerable.
Read More
Sustainable Roofing

Marketing Sustainable Roofing Options on Websites

Jim Hoff
May 29, 2015
No Comments
Contractors have made progress but have far to go to capture the opportunity presented by sustainable construction.
Read More
Measuring Up

Hire Slower, Fire Quicker

Monroe Porter
May 29, 2015
No Comments
Contractors should always be hiring the same way they are consistently looking for more work.
Read More
Editor's Note

The Dirty Truth about White Roofs

Rick Damato
Rick Damato
May 29, 2015
No Comments
Building owners and managers face some tough decisions when it comes time to replace the roof on their commercial, industrial or institutional buildings.
Read More

Surviving Suspension Trauma

Chip Macdonald
May 5, 2015
No Comments
Until a rescue team arrives, you remain alone and solely in charge of your life.
Read More
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Events

March 31, 2026

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Insurance supplementing is one of the biggest profit leaks on insurance jobs, costing contractors time, money, and control. In this session, we’ll discuss how proper training and process alignment can help teams manage supplementing more effectively keeping key decisions in-house and profits where they belong.

April 23, 2026

Homeowners Survey: A Roofing Customer’s Journey in 2026

Join the experts as they break down the data on another set of questions aimed at gaining insights into the rapidly changing home roofing and restoration market. Roofing contractors can use this data and insight to better understand what factors influence a homeowner's contractor selection process. 

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