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Home » Topics » Columns

Columns
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Does Cutting Your Price Really Help Make the Sale?

Monroe Porter
November 4, 2015
No Comments
One problem in cutting price is that you cut price on customers who will buy the job anyway.
Read More

Understanding Homeowners' Online Buying Habits

Todd Bairstow
October 6, 2015
No Comments
People are spending more time online thinking about their roofing options.
Read More

Generating Roofing Job Leads Through Content

Karen Edwards Heidi Ellsworth
October 6, 2015
6 Comments
You're creating great content every day simply by running a high-quality roofing-contractor business.
Read More

NLRB Rules Against Employers for Firing Racist and Disrespectful Workers

Richard Alaniz
October 6, 2015
No Comments
Recent rulings by the NLRB demonstrate a disturbing trend in federal labor law.
Read More

Sustainable Roof-System Warranties

Jim Hoff
October 6, 2015
No Comments
Roof-system warranties contribute to increasing the sustainability of roofing systems.
Read More

Too Much Work, Too Few People

Monroe Porter
October 6, 2015
No Comments
Always look for potential employees the same way that you're always looking for jobs.
Read More

Metal Roofs:Expensive and Inexpensive

Rick Damato
Rick Damato
October 6, 2015
No Comments
Aluminum, lead, zinc, stainless, copper and steel make their way onto the roof as fasteners, flashings, edgings, hatches, vents, expansion joints, drains and even as the roof covering itself.
Read More

Developing a Winning Social-Media Strategy With Latinos

Ricardo Gonzalez
Ricardo González
September 2, 2015
No Comments
Being culturally relevant goes a long way toward developing relationships with Latinos.
Read More

Is Your Roofing Company Ready for Your Departure?

Kevin Kennedy, Founder and CEO of Beacon Exit Planning
Kevin Kennedy
September 2, 2015
No Comments
An exit plan allows an owner to leave the business on his or her own terms.
Read More

Advantages and Pitfalls of Using Employee Arbitration to Eliminate Class Actions

Richard Alaniz
September 2, 2015
No Comments
There are several considerations when updating or implementing class-action waivers.
Read More
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