Jeff Edson of Restoration Roofing, formerly Western Systems Inc., in Longmont, Colo., had a dilemma. There was another roofing company nearby with a similar name (Western Roofing) and customers tended to confuse the two, so Jeff decided to enact a name change. He sought my opinion on his marketing strategy for a mailing campaign to inform clients of the name change to Restoration Roofing.
OSHA Subpart M [1926.500(b)] defines anchorage as "a secure means and point of attachment for lifelines, lanyards or deceleration devices." For physics buffs, it may also be identified as the terminus of the final force vector created by the arrested impact of a falling mass. Beyond the anchorage, the dissipation of the negative acceleration must occur without quantifiable structural failure in the mechanism or material supporting the anchor.
What is the reality of your business today? Are you creating the success and profits that you're after, or are you struggling to get your company on the right track? If you're struggling to create the reality you've always wanted, the problem might actually be your perception.
Most roofing experts would agree that it is a best practice to apply underlayments on steep-slope shingle applications. Underlayments provide benefits to the roof system at the deck and shingle components. These benefits add to the long-term weatherproofing success of the roof system. Another primary reason for their use is that most building codes require the application of underlayments on steep-slope roofs.
"Communication failure" is a catchall term that describes the cause of probably 90 percent of all business problems. Failures to communicate happen in many ways, for many reasons. Let's examine some of these and what can be done to correct them.
This year you may need to put a renewed focus on one of the most important ingredients in your roofing business: the cash you need to operate. Roofing contractors seeking to provide their clientele with excellent products and services while maintaining growth and profitability may find themselves lacking in this precious commodity.
Use that headline in your employment ad the next time you need to hire someone! It certainly is more descriptive of the type of person you should want to work with. Workforce camaraderie - how important is it? By my estimation, it's priceless. The solidarity of your staff plays a major role in your company's productivity, profitability and personnel retention rates.
All of the hurricane activity this year has left a long trail of devastation that will take years to completely repair. The work by contractors and FEMA has only begun to pick up the pieces of homes and lives that were left in shambles by the roughest hurricane season on record.
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