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Home » Topics » Columns

Columns
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Measuring Up: So What Are You Really Selling?

Monroe Porter
June 8, 2006
No Comments
Selling means different things to different people. When they hear the word "salesman," some folks think of the tin man - the aluminum siding salesperson.
Read More

Editors Notes: Preparing for Disaster

Rick Damato
Rick Damato
June 8, 2006
No Comments
President John F. Kennedy was quoted as stating what should seem quite obvious to those of us who make a living in the roofing industry:

"The time to repair the roof is when the sun is shining."
Read More

Safety Advice: Lightning On Deck

Chip Macdonald
June 8, 2006
No Comments
It's a clear July morning with temperatures in the high 80s - a perfect day to lay 20 or 30 square of shingles. It's a little humid, but the winds out of the south give you just enough relief as you begin to sweat.
Read More

Technical Details: The Ties That Bind

John D'Annunzio
June 8, 2006
No Comments
Not all building leaks are roof leaks. The roof system ties into, adjoins and houses several other building components that, if not properly waterproofed, will contribute to moisture infiltration.
Read More

Smart Business: Let The Buyer Beware

Jim Olsztynski
June 8, 2006
No Comments
How is it that a species such as ours, one that can maneuver spacecraft on planets millions of mile away, that can probe the inside of atoms, that can mesmerize viewers/listeners/readers with artistic masterpieces, be so stupid as to fall for so much phony baloney?
Read More

Success With Hispanics: Recruiting. Hiring. Retaining. Part 2: Hiring

Ricardo Gonzalez
Ricardo González
May 1, 2006
No Comments
I used to say everything begins with hiring, but I was wrong - everything begins with recruiting. A long-term, happy, safe and productive employee is just as valuable as - or perhaps even more valuable than - a client to your overall success in business.
Read More

Safety Advice: The Ultimate Personal Anchor Device

Chip Macdonald
May 1, 2006
No Comments
In the two previous articles in this series, I discussed terminal impact force (TIF) analysis in selecting a suitable structural point to attach an anchor device. A suitable anchor point is a point capable of withstanding the potential 5,000-pound applied impact force (per attached worker) imposed over any existing uniform and/or concentrated live and dead loads already in play. Now it is time to discuss selection of the appropriate anchorage device, based on the type of work being performed, the number of workers applied to the personal fall arrest system, and the structural parameters of the workplace, as well as the environmental conditions of the site.
Read More

Technical Details: Why All Roofs Need Maintenance

John D'Annunzio
May 1, 2006
No Comments
Contrary to popular opinion, the maintenance-free roof system is a misnomer. All types of roofs require a certain level of attention. In fact, from the moment of installation, the roofing system undergoes continuous deterioration. Extreme temperature fluctuations as well as snow, ice, hail and wind prevail upon the roofing surface. In short, the elements are the biggest deterrents to the roof system over its service life. Traffic on the roof and the installation of mechanical and other equipment can also cause physical damage that could lead to roofing failures.
Read More

Editor's Note: The Gap Keeps Widening

Rick Damato
Rick Damato
May 1, 2006
No Comments
As this is being written, there is no consensus in Washington on the several proposals for immigration reform. It is, however, fairly certain that change is on the horizon relating to our immigrant workforce - a workforce estimated to include upwards of 30 percent to 40 percent of the people employed as roofers in this country.
Read More

View from the Top: Fine Dining or Fast Food - Which Type of Estimator Are You?

Mike Feazel
May 1, 2006
No Comments
When you think of a great dining experience, what comes to mind? You probably start thinking about the great food. Then, there is probably a friendly staff offering professional service. The presentation of the food and the ambiance play a part as well.
Read More
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The Number One Reason Roofers Lose Money on Insurance Jobs and How to Fix It

Insurance supplementing is one of the biggest profit leaks on insurance jobs, costing contractors time, money, and control. In this session, we’ll discuss how proper training and process alignment can help teams manage supplementing more effectively keeping key decisions in-house and profits where they belong.

April 23, 2026

Homeowners Survey: A Roofing Customer’s Journey in 2026

Join the experts as they break down the data on another set of questions aimed at gaining insights into the rapidly changing home roofing and restoration market. Roofing contractors can use this data and insight to better understand what factors influence a homeowner's contractor selection process. 

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