“When you put that type of mindset in place as a leadership team and distribute it throughout the company and you all become aware that you play a part in a great social media strategy, then you say, ‘Now what do we do?’” Anderson says.

Anderson provides nine different content types that contractors can consider when creating social media posts and ideas to keep in mind when they can’t think of what to create next. She says it’s good to think outside the box for content but to avoid being haphazard or random.

“It’s being strategic and saying, ‘Okay, we need to diversify and make sure our social content isn't just about what we do, but it's who we are, what we bring to the table, what makes us different. You know, there's all these different pieces. That's what makes social great,” Anderson says.

Listen to the full episode here, and be sure to check out previous “Dear Anna” episodes for additional marketing advice.