Nearing the end of the pandemic, people are craving personal connection, Anderson says, which makes now the perfect time to revitalize certain marketing techniques that some people want to leave in the past.

“I strongly recommend, if you are connecting within your community and looking at some of those church bazaars, nonprofit events, or doing your own event, that you sit down and look at what marketing opportunities are maybe baked into that event — or how do you make them? So many people just sign up for an event, show up, and say ‘Well, it didn’t really work for me.’ And that’s the wrong attitude,” says Anderson.

For those of you looking to sponsor a local event or hold your own, Anderson shares the top three things you should be thinking about when promoting yourself.

“I first say, let’s look at who are the users that are going to engage in that event? Are they the type of customers that you want to connect with? Are they able to influence the decision of the types of jobs and opportunities your business needs to grow and thrive?”

In addition to looking at the persona that engages at said event, Anderson says you should also do a little homework on the event. After that, you can look at what makes you different as a company. What do you do with all that information? Don't worry, Anderson has you covered.

Anderson also discusses social media strategies, pitfalls you can expect to face in event marketing, and hiring the right people to help market your brand.

You can also listen to this episode on Apple or Spotify.