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Latinos in RoofingLow Slope RoofingEvent News

Sponsored by ABC Supply Co. Inc.

Latino Leadership: Facing The Sun Home Improvement

Felipe Bicuo and Teresa Gutierrz of Facing The Sun Home Improvement share, in English and Spanish, their journey to founding their own business in California.

By Chris Gray, Jill Bloom, Group Publisher, Roofing Contractor
October 14, 2025

Starting a business can be a scary prospect, especially when you believe you have to be the only person running the business. But as Felipe Bicuo discovered, building a team and listening to others is how to succeed.

Bucio tells the story of how, while working for another company, he ended up feeling like just another worker. That feeling drove him to form his own company, Facing The Sun FBG Home Improvements Inc., in Fresno, Calif., in 2024.

The Facing The Sun president said one of the main obstacles to overcome, aside from the difficulties of establishing an office or understanding the nuances of running a business, is overcoming fear.

“You know how to work, you know how to do the things, it’s just starting to do it by yourself,” said Bucio. “Take the time to start learning more about the business you want to do, because everyone wants to do, but they don’t put in the time.”

Bucio and Gutierrez provide answers in both English and Spanish, speaking directly with the Latino community about their journey and the lessons they’ve learned along the way. Going back to his previous point, Bucio noted that, if you don’t know how to manage something like payroll or administrative work, that’s when you bring on people like Gutierrez who have those skills.

“You have to have a team,” he said. “I know many contractors, they think in the old style, like ‘I’m the roofer, I’m the seller, I’m the one doing everything.’”

He offers some sage advice to contractors who have spouses as well.

“Listen to your wife. She has a lot of things to say. She’s the one looking on the back and saying, ‘this is wrong, this is bad, this is good,’” he said.

Watch the full video here for more information, and sign up for the Techos y Más eNewsletter for more content en Español.

KEYWORDS: ABC Supply Co. business management California entrepreneurs Spanish (en Español) Techos Y Mas video Western Roofing Expo WSRCA (Western States Roofing Contractors Association)

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Chrisgray

Chris Gray is the former editor of Roofing Contractor and Roofing Supply Pro. He has worked in the fields of journalism and copywriting for nearly 20 years, ranging from local print newspapers to the multi-media promotion of international artists.

Reach him at 248-244-6498 or grayc@bnpmedia.com.

Jill bloom

Jill Bloom is the innovative Group Publisher of Roofing Contractor, Walls & Ceilings, Building Enclosure, Roofing Supply Pro, and the highly regarded Best of Success event. With a deep commitment to advancing the roofing, construction, and building enclosure industries, Jill oversees a robust portfolio of publications, podcasts, and events that empower professionals with knowledge, inspiration, and connections.

Her brands deliver exceptional value across multiple platforms, including:

  • Techos y Más, the Spanish-language newsletter of Roofing Contractor.
  • Safety Advisor, a newsletter focused on critical resources for jobsite safety.
  • Thermal Talk, a newsletter focused on insights and news for the insulation contractor.
  • eRock, a leading newsletter for drywall contractors.
  • The Enclosure Experts podcast, offering architects deep insights into building enclosure technologies.
  • If Walls Could Talk, a podcast dedicated to exploring trends and innovations for the wall and ceiling contractor.
  • The Best of Success Podcast, providing thought leadership and practical advice for roofing professionals.

Jill’s passion for professional development and fostering industry connections is exemplified by the Best of Success event, a premier gathering of contractors, suppliers, and thought leaders for unmatched education and networking.

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