Core Values at Weather Shield Roofing Systems

Jim Bush, the CEO and visionary behind Weather Shield Roofing Systems, dives into the company’s core principles, which are driving continued success.

By Art Aisner, Jill Bloom, Group Publisher, Roofing Contractor

Jim Bush followed his entrepreneurial spirit and launched Weather Shield Roofing Systems at the age of 18. Over the past four decades he’s developed a collection of core principles that not only drive the perennial RC Top 100 contractor’s business model, but foster leadership among employees.

Roofing Contractor presents The Best of Success Podcast Show

Core Values That Will Attract

In this exclusive episode, Weather Shield Roofing Systems CEO Jim Bush explains what core values drive his company for continued success.

“Our core values capture who we are and they determine who we hire, fire, train, retain and live each day,” he said in an exclusive videochat with RC Publisher Jill Bloom. “They’ve kind of taken on a life of their own and then we’ve built out other things around them.”

In this video, Bush breaks down the core principles and explains how each one is integral to the overall team’s success. Whether it’s striving to become better at something every day, or managing tasks in a way that it becomes essentially effortless for customers to do business, the principles lead to actionable steps other roofing entrepreneurs can adopt today.

“We’re putting this out there while we’re interviewing, while we’re recruiting, so people can see who we are and what we stand for,” Bush explained. “What’s interesting is we find people will either resonate with it or they don’t.”

Watch the full conversation here.

Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!

Art Aisner is Editor-in-Chief of Roofing Contractor and Roofing Supply Pro. He spent the bulk of his career as a multi-media journalist for newspapers and television stations before joining the RC team in 2015. He is the driving force behind the publication’s content development, editorial strategy and other initiatives that serve growing audiences in the roofing space.

Jill Bloom is the innovative Group Publisher of Roofing Contractor, Walls & Ceilings, Building Enclosure, Roofing Supply Pro, and the highly regarded Best of Success event. With a deep commitment to advancing the roofing, construction, and building enclosure industries, Jill oversees a robust portfolio of publications, podcasts, and events that empower professionals with knowledge, inspiration, and connections.

Her brands deliver exceptional value across multiple platforms, including:

Techos y Más, the Spanish-language newsletter of Roofing Contractor.
Safety Advisor, a newsletter focused on critical resources for jobsite safety.
Thermal Talk, a newsletter focused on insights and news for the insulation contractor.
eRock, a leading newsletter for drywall contractors.
The Enclosure Experts podcast, offering architects deep insights into building enclosure technologies.
If Walls Could Talk, a podcast dedicated to exploring trends and innovations for the wall and ceiling contractor.
The Best of Success Podcast, providing thought leadership and practical advice for roofing professionals.

Jill’s passion for professional development and fostering industry connections is exemplified by the Best of Success event, a premier gathering of contractors, suppliers, and thought leaders for unmatched education and networking.