Articles by Art Aisner

John, Mike and Joseph Halliday pictured here with their father
Fathers & Sons

Keeping It Simple

Staying small and committed to high-quality customer service keeps two brothers connected to prior generations of roofers
Art Aisner, Editor in Chief of Roofing Contractor
Art Aisner
June 12, 2024
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Two brothers take lessons learned from previous generations to run a small roofing company, repairing and replacing various popular roof systems throughout the Salt River Valley.
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A man and woman looking at their home
Sponsored by Roofle Technologies

2024 Homeowner Roofing Survey

New research highlights the roofing customer’s journey, and where their expectations align with roofing contractors — and where they don’t
Art Aisner, Editor in Chief of Roofing Contractor
Art Aisner
May 13, 2024
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Struggling with an uncertain housing market? This report shows how savvy roofers can still thrive in 2024 with insights into their customers.
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Homeowner Survey 2024

Join RC’s 2024 Homeowner Survey Webinar with ROOFLE May 23

Registration is now open for Roofing Contractor’s 2024 Homeowner Trends Roofing Contractors Need to Know Webinar. Walk through RC’s exclusive annual survey data from roofing contractors around the country with the experts from ROOFLE Technologies.
Art Aisner, Editor in Chief of Roofing Contractor
Art Aisner
April 23, 2024
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Walk through RC’s exclusive annual survey data from homeowners and roofing contractors around the country with insight from the experts at ROOFLE Technologies.
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Kevin Froeter, president of Sterling Commercial Roofing

Still Striving: Sterling Commercial Roofing

After nearly five decades of roofing in the Midwest, Sterling Commercial Roofing’s Kevin Froeter still pushes for success
Art Aisner, Editor in Chief of Roofing Contractor
Art Aisner
April 22, 2024
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Sterling Commercial Roofing's Kevin Froeter stays focused on building personal relationships and completing high-quality work - a formula that's worked for nearly 50 years in the Midwest.


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Polyiso’s Role in Roofing’s Future
Roofing Q&A

VIDEO: Polyiso’s Role in Roofing’s Future

Roofing contractors looking for opportunities to push energy efficiency on the rooftop turn to Polyiso in 2024.
Art Aisner, Editor in Chief of Roofing Contractor
Art Aisner
March 15, 2024
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According to Justin Koscher, president of the Polyisocyanurate Insulation Manufacturers Association (PIMA), rooftops are crucial for energy efficiency and can benefit from polyisocyanurate insulation, highlighting opportunities for roofing contractors to improve building performance.


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