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Home » Topics » Guest Column

Guest Column
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Rooftops

Exploring Warranties in Roofing

Manufacturers use them to market products to contractors and contractors use them to market to customers. But who reads the fine print?
Melissa Dunson is the Director of Marketing for Central States Manufacturing
Melissa Dunson
June 6, 2025
4 Comments
Few people actually read a warranty's fine print and understand what is covered and for how long. Melissa Dunson translates the rhetoric into easy-to-understand terms.
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A hand holding a hammer, preparred to put a nail in a roof
Customer Retention

Roof Maintenance: Don’t Underestimate the Small Stuff

The misconception that rooftop maintenance is just handling minor work can come with a cost for roofing contractors
Tracey Donels is the founder and CEO of Service First Solutions.
Tracey Donels
May 5, 2025
No Comments
Roof Maintenance jobs represent significant revenue and often serve as the lifeblood of repeat business and customer retention.
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Apex Roofing and Restoration says its business margins have grown by 10 to 20 percent since selling FORTIFIED roofing.
Extreme Weather Special Section

How Selling a FORTIFIED Roof Can Boost Profits

COO of Apex Roofing and Restoration shares his company’s experience with FORTIFIED roof sales
Erin-Shields, COO of Apex Roofing and Restoration
Erin Shields
April 28, 2025
No Comments

Apex Roofing and Restoration grew margins by up to 20% by selling FORTIFIED Roofs, proving that educating customers on resilience can drive major business success.


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A cold storage facility
Keeping It Cool

Considerations for Roofing Cold Storage Facilities

As demand for cold storage continues to surge, roofing contractors must be ready to address specific challenges posed by the roofing system
Jay Saldana
April 28, 2025
No Comments
Roofing demand for cold-storage facilities is expected to increase in 2025. Are roofing contractors ready?
Read More
Cargo ship sailing
Asset Protection

Amidst Tariff Uncertainty, Asset Security Can’t Take a Backseat

As material prices climb, protecting inventory and capital purchases come to the fore
Jeremy White is the founder of Pro-Vigil.
Jeremy White
April 25, 2025
3 Comments

As tariff uncertainty swirls, businesses may be at greater risk for theft and vandalism. 


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redbox-roofing-dumpster-in-front-of-half-roofed-home
Guest Column

Efficient Waste Management Keeps Roofing Projects on Track

Sean Foley
April 25, 2025
No Comments

A strategic approach to roofing waste management — starting with the right dumpster — can streamline jobsites, reduce delays, and boost project efficiency, says Sean Foley of redbox+.


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view-of-earth-from-space-black-background
Earth Day 2025

COLUMN: 5 Surprising Earth Day Truths

The Metal Roofing Alliance shares messaging on how roof choice impacts the planet
MRA Renee Ramey
Renee Ramey
April 21, 2025
No Comments

Five Earth Day myths put to bed by the Metal Roofing Alliance's executive director.


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A man in a suit holding a medal

Avoiding the Mediocrity Trap of "It's Fine" in Roofing

Don’t settle for less when it comes to your business, as it could cost you jobs, people and your reputation
Ricardo Gonzalez
Ricardo González
April 11, 2025
No Comments
Settling for "It's Fine" can lead to unforeseen consequences when it comes to roofing, including your reputation. Ricardo Gonález shows how to avoid the snare of "It's Fine."
Read More
photo-of-the-white-house

How Roofing Contractors Can Brace for Tariffs

Roofers must incorporate the impact of tariffs into their contracts
Josh Levy.JPG
Josh Levy
April 1, 2025
No Comments

As the so-called "Liberation Day" approaches and the Trump administration's tariffs are scheduled to take effect April 2, learn what you can do to mitigate the effects the tariffs will have on pricing, labor and more.


Read More
An aluminum extrusion warehouse in Texas.
News Analysis

METALCON: Webinar Charts the Future of Metal Construction and Design

A recent METALCON webinar addresses anxiety in the roofing and broader construction industry as tariff uncertainty skyrockets
Fiona Maguire O'Shea, a staff wrter for METALCON.
Fiona Maguire-O'Shea
March 24, 2025
No Comments

Tariffs, supply chain woes, and market shifts challenge metal construction. Experts at METALCON stress adaptability as pricing volatility and policy uncertainty persist.


Read More
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