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The good news about the many issues we face in the roofing industry is that we will overcome most of them in time. I know because I have seen a lot of them come and go.

While it is not routine for me to use this space to tell you about other editorial features in the magazine, I just cannot contain my enthusiasm over our annual State of the Industry Report.  

Here is an idea to spark your 2012 profitability. Start selling to builders! 

 So many times salespeople and small business owners develop a sales process that is more about system than about connection.  

There is no silver bullet in marketing, no secret to positive brand recognition or a constant stream of leads.

Every year in the United States more than 3 billion square feet of nonresidential roofs are installed on new and existing buildings.  

Religion in the workplace can present a difficult balancing act for employers.  

Many years ago, I was attending a convention and the president of one of the largest and most profitable companies in America keynoted a speech welcoming everyone to the city. 

 Michael Gerber in his book The E-Myth talks about how most roofing companies fail because they are started by excellent roofers with little business knowledge.  

 The Center for Environmental Innovation in Roofing is pleased to collaborate with Roofing Contractorto provide a monthly perspective about roofing and the environment.