Creating Culturally Excellent Companies that Spur Business Growth Six Behaviors For Success Ricardo González February 8, 2016 2 Comments Unhealthy cultures sap the life and energy from our companies. Negative cultures drain our creativity and, ultimately, our profitability. Read More
Best of Success Seminar: The State of the Roofing Industry From a Latino and Non Latino Perspective Ricardo Gonzalez and Bill Good Art Aisner December 9, 2015 No Comments The demographics are overwhelming. Forty-five percent of all roof installers in the United States are Latinos. Read More
Developing a Winning Social-Media Strategy With Latinos Ricardo González September 2, 2015 No Comments Being culturally relevant goes a long way toward developing relationships with Latinos.Read More
It's About People: How Opportunity Builds Sustainability Jim Hoff June 29, 2015 No Comments Two new initiatives will expand the human opportunities offered in our industry.Read More
Hispanic Hiring Kit March 11, 2015 No Comments In conjunction with Bilingual America, MRCA has introduced the Hispanic Hiring Kit to 2015 IRE attendees.Read More
NRCA Partners with Bilingual America to Empower Latinos in the Roofing Industry February 13, 2015 No Comments NRCA has announced it will partner with Bilingual America to host Latino Roofing Success Day on Feb. 28 in Dallas. Read More
Guest Column The Taco Mayor, a Southern Chef and the Roofing Industry Leaders need to manage cultural nuances and differences properly or risk huge losses. Ricardo González August 7, 2013 One Comment Most of us would enjoy having free tacos sent to our office, but Mayor Joseph Maturo in East Haven, Conn., got on the wrong side of the food chain.Read More
Tap Into a Booming Demographic Best of Success Seminar: Ricardo Gonzalez Chris King December 1, 2011 No Comments Ricardo González is the founder and CEO of Bilingual America. Read More