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Home » Latino

Articles Tagged with ''Latino''

Best of Success Seminar: The State of the Roofing Industry From a Latino and Non Latino Perspective

Ricardo Gonzalez and Bill Good
Art Aisner, Editor-in-Chief of Roofing Contractor and Roofing Supply Pro
Art Aisner
December 9, 2015
No Comments
The demographics are overwhelming. Forty-five percent of all roof installers in the United States are Latinos.
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Developing a Winning Social-Media Strategy With Latinos

Ricardo Gonzalez
Ricardo González
September 2, 2015
No Comments
Being culturally relevant goes a long way toward developing relationships with Latinos.
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It's About People: How Opportunity Builds Sustainability

Jim Hoff
June 29, 2015
No Comments
Two new initiatives will expand the human opportunities offered in our industry.
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Hispanic Hiring Kit

March 11, 2015
No Comments
In conjunction with Bilingual America, MRCA has introduced the Hispanic Hiring Kit to 2015 IRE attendees.
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NRCA Partners with Bilingual America to Empower Latinos in the Roofing Industry

February 13, 2015
No Comments

NRCA has announced it will partner with Bilingual America to host Latino Roofing Success Day on Feb. 28 in Dallas.  


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Guest Column

The Taco Mayor, a Southern Chef and the Roofing Industry

Leaders need to manage cultural nuances and differences properly or risk huge losses.
Ricardo Gonzalez
Ricardo González
August 7, 2013
One Comment
Most of us would enjoy having free tacos sent to our office, but Mayor Joseph Maturo in East Haven, Conn., got on the wrong side of the food chain.
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Tap Into a Booming Demographic

Best of Success Seminar: Ricardo Gonzalez
Chris King
December 1, 2011
No Comments

 Ricardo González is the founder and CEO of Bilingual America.  


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Insurance supplementing is one of the biggest profit leaks on insurance jobs, costing contractors time, money, and control. In this session, we’ll discuss how proper training and process alignment can help teams manage supplementing more effectively keeping key decisions in-house and profits where they belong.

April 23, 2026

Homeowners Survey: A Roofing Customer’s Journey in 2026

Join the experts as they break down the data on another set of questions aimed at gaining insights into the rapidly changing home roofing and restoration market. Roofing contractors can use this data and insight to better understand what factors influence a homeowner's contractor selection process. 

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