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Home » Latino

Articles Tagged with ''Latino''

Hispanic roofing workers

Helping Hispanic Employees Help Themselves

A language barrier adds to the anxieties a worker feels because it limits their ability to communicate or express their feelings.
Isaac Botbol
Isaac Botbol
February 21, 2018
One Comment
First generation Hispanics in the American workplace have a variety of complex issues that are worth noting by their English-speaking managers and supervisors.
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immigrant workers

Are You Realistic When Dealing with an Immigrant Workforce?

Regardless of who you hire, know their potential. Education levels and abilities aren’t all the same.
Monroe Porter
August 4, 2017
No Comments
The roofing industry has always recruited hard workers and taught them a craft.
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The 6 Stages of Cultural Mastery: A Book Review

The book goes beyond all borders straight to the heart of one of the most vexing problems facing American businesses today: recruiting, training and maintaining an increasingly diverse workforce.
Rick Damato
Rick Damato
June 22, 2017
The book goes beyond all borders straight to the heart of one of the most vexing problems facing American businesses today: recruiting, training and maintaining an increasingly diverse workforce.
Read More
cultural mastery

The 6 Stages of Cultural Mastery

Ricardo González’s New Book Shares a Roadmap for Leaders in Today’s Culturally-Complex World
Ricardo Gonzalez
Ricardo González
June 12, 2017
One Comment
Ricardo Gonzalez bridges the gap between Latinos and non-Latinos and promote productive and successful relationships in the roofing industry and beyond.
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Allied Building Products Corp. Launches Latino Facebook Page

July 22, 2016
No Comments
Allied Building Products Corp. launched its Latino Facebook page.
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Culturally excellent companies

Creating Culturally Excellent Companies that Spur Business Growth

Six Behaviors For Success
Ricardo Gonzalez
Ricardo González
February 8, 2016
2 Comments
Unhealthy cultures sap the life and energy from our companies. Negative cultures drain our creativity and, ultimately, our profitability.
Read More

Best of Success Seminar: The State of the Roofing Industry From a Latino and Non Latino Perspective

Ricardo Gonzalez and Bill Good
Art Aisner, Editor in Chief of Roofing Contractor
Art Aisner
December 9, 2015
No Comments
The demographics are overwhelming. Forty-five percent of all roof installers in the United States are Latinos.
Read More

Developing a Winning Social-Media Strategy With Latinos

Ricardo Gonzalez
Ricardo González
September 2, 2015
No Comments
Being culturally relevant goes a long way toward developing relationships with Latinos.
Read More

It's About People: How Opportunity Builds Sustainability

Jim Hoff
June 29, 2015
No Comments
Two new initiatives will expand the human opportunities offered in our industry.
Read More

Hispanic Hiring Kit

March 11, 2015
No Comments
In conjunction with Bilingual America, MRCA has introduced the Hispanic Hiring Kit to 2015 IRE attendees.
Read More
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Events

July 28, 2026

How Top Home Services Companies Turn Every Conversation Into Predictable Revenue

On Demand In this webinar, we'll outline how top contractors are turning every conversation into predictable revenue by coaching every comfort advisor visit, not just the ones a manager rides along on.

September 24, 2026

The 7 Promotes to Grow Your Roofing Business

On-Demand Most roofing owners are great at the work. Knowing how to communicate what you do, why it matters, and what sets your business apart is just as important.

This session breaks down the 7 Promotes every roofing owner should know. From your personal story and value proposition to your hiring pitch, each one helps you communicate more clearly with homeowners, employees, and potential hires.

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