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Home » Latino

Articles Tagged with ''Latino''

SRS Distribution CEO & SRS Para Latinos Program Manager IRE 2021 Las Vegas

SRS Distribution Brings Exclusive Resources and Opportunities for Latinos During 2022 International Roofing Expo

January 27, 2022
No Comments

One of SRS Distribution's IRE booths is exclusively dedicated to offering educational resources and networking opportunities for Spanish-speaking roofing contractors.


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Firestone Building Products Logo

Jacob Speight Named Vice President of Sales, Americas, for Firestone Building Products

August 18, 2021
No Comments

In his expanded role, Speight will take on sales leadership for Gaco, sales operations, and the Firestone Building Products Canada and Latin America sales teams.


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NRCA logo

National Roofing Contractors Association Launches Facebook Page for Spanish-Speaking Roofing Professionals

April 29, 2020
No Comments

The NRCA's new Facebook page, Ruferos de los buenos, is a place for Spanish-speaking roofing workers to share ideas and celebrate quality roofing projects.


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hispanic workers

5 Tips: Training Spanish Speaking Roofers and Overcoming the ‘Macho Thing’

Isaac Botbol
Isaac Botbol
April 11, 2018
No Comments
Providing a leadership training program for first generation, non-English fluent Hispanic employees can be challenging.
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Hispanic roofing workers

Helping Hispanic Employees Help Themselves

A language barrier adds to the anxieties a worker feels because it limits their ability to communicate or express their feelings.
Isaac Botbol
Isaac Botbol
February 21, 2018
One Comment
First generation Hispanics in the American workplace have a variety of complex issues that are worth noting by their English-speaking managers and supervisors.
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immigrant workers

Are You Realistic When Dealing with an Immigrant Workforce?

Regardless of who you hire, know their potential. Education levels and abilities aren’t all the same.
Monroe Porter
August 4, 2017
No Comments
The roofing industry has always recruited hard workers and taught them a craft.
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The 6 Stages of Cultural Mastery: A Book Review

The book goes beyond all borders straight to the heart of one of the most vexing problems facing American businesses today: recruiting, training and maintaining an increasingly diverse workforce.
Rick Damato
Rick Damato
June 22, 2017
The book goes beyond all borders straight to the heart of one of the most vexing problems facing American businesses today: recruiting, training and maintaining an increasingly diverse workforce.
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cultural mastery

The 6 Stages of Cultural Mastery

Ricardo González’s New Book Shares a Roadmap for Leaders in Today’s Culturally-Complex World
Ricardo Gonzalez
Ricardo González
June 12, 2017
One Comment
Ricardo Gonzalez bridges the gap between Latinos and non-Latinos and promote productive and successful relationships in the roofing industry and beyond.
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Allied Building Products Corp. Launches Latino Facebook Page

July 22, 2016
No Comments
Allied Building Products Corp. launched its Latino Facebook page.
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Culturally excellent companies

Creating Culturally Excellent Companies that Spur Business Growth

Six Behaviors For Success
Ricardo Gonzalez
Ricardo González
February 8, 2016
2 Comments
Unhealthy cultures sap the life and energy from our companies. Negative cultures drain our creativity and, ultimately, our profitability.
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March 31, 2026

The Number One Reason Roofers Lose Money on Insurance Jobs and How to Fix It

Insurance supplementing is one of the biggest profit leaks on insurance jobs, costing contractors time, money, and control. In this session, we’ll discuss how proper training and process alignment can help teams manage supplementing more effectively keeping key decisions in-house and profits where they belong.

April 23, 2026

Homeowners Survey: A Roofing Customer’s Journey in 2026

Join the experts as they break down the data on another set of questions aimed at gaining insights into the rapidly changing home roofing and restoration market. Roofing contractors can use this data and insight to better understand what factors influence a homeowner's contractor selection process. 

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