search
cart
facebook twitter linkedin youtube instagram Spotify Podcasts Apple Podcasts Spotify Podcasts Apple Podcasts
  • Sign In
  • Create Account
  • Sign Out
  • My Account
  • NEWS
  • TOPICS
    • Cool Roofing
    • Event News
    • Latinos in Roofing
    • Low Slope
    • Legal
    • Metal
    • Project Profiles
    • Roofing Supply Pro
    • Roofing Safety
    • Steep Slope
    • Sustainable Roofing
    • Technology
  • EXCLUSIVES
    • Best of Success
    • Contractor Profile
    • IRE Show
    • Roofing Contractor of the Year
      • Enter Roofing Contractor of the Year
    • Top 100
      • Enter the Top 100
    • Young Guns
    • State of the Industry
  • MULTIMEDIA
    • Videos
    • Podcasts
    • Interactive Spotlights
    • Roofing Quizzes
    • IRE Videos
    • Webinars
    • Photo Galleries
  • PRODUCTS
    • New Products
    • Featured Products
  • COLUMNS
    • Editor's Note
    • Exit Planning
    • Guest Column
  • EVENTS
    • International Roofing Expo
    • Webinars
    • Best of Success Conference
    • Industry Events
  • DIRECTORY
    • Associations
    • Distributors
    • Manufacturer/Supplier
    • Business Services
    • Get Listed
  • MORE
    • Roofing Contractor Newsletters
    • Techos y Más Advisory Board
    • RC Store
    • Roofing Supply Pro
    • Custom Content & Marketing Services
    • Market Research
    • Sponsor Insights
    • Company Spotlights
    • Classifieds
      • Auctions
      • Business For Sale
      • Business Opportunities
      • Equipment For Sale
      • Positions Available
      • Products
      • Safety
      • Software
      • Services
      • Training
    • Contact Us
  • EMAGAZINE
    • eMagazine
    • Advertise
      • Editorial Calendar
      • Contact
    • Archive Issues
  • SIGN UP!

The 6 Stages of Cultural Mastery: A Book Review

The book goes beyond all borders straight to the heart of one of the most vexing problems facing American businesses today: recruiting, training and maintaining an increasingly diverse workforce.

By Rick Damato
June 22, 2017

I recently picked up a copy of “The 6 Stages of Cultural Mastery,” written by business consultant and frequent Roofing Contractor contributor Ricardo González.

I must begin this book review by acknowledging that I‘ve been associated with Ricardo for years as a Roofing Contractor guest columnist and as a presenter at our annual Best of Success conference on several occasions. 

I must also acknowledge my surprise to learn that “The 6 Stages of Cultural Mastery” takes the reader beyond the bounds of the message he’s been delivering to the roofing industry for years. González, through the various components of his Bilingual America enterprise, has been training roofing-industry leaders on ways to engage with and grow with their workers from the Spanish-speaking world.

“6 Stages” goes beyond all borders straight to the heart of one of the most vexing problems facing American business today: recruiting, training, managing, and maintaining an increasingly diverse workforce.

It takes the complex topic of the relationship between business leaders and the members of their teams and brings it into focus through six actionable steps. I found the action points to be clear and the anecdotes of his experiences engaging.

According to González, “You cannot lead people to the highest levels until you know them at the deepest levels.” This message is crucial for leaders of today’s workforce that includes a wider array of age, gender, ethnic, racial, and other groups than I have encountered in nearly fifty years in business.

The book is an enjoyable read, and the leaders who have the good sense to follow its precepts will gain an ROI from building a more successful team, and a more rewarding work experience for themselves.

I do not think “6 Stages” will change the world, because the world is not ready for it … yet. However, I do believe the world will be a better place when our leaders, be they business or religious or community or government, take this good advice to heart.

Reading “Six Stages of Cultural Mastery” gave my heart a lift. I believe the message it delivers will benefit you in ways far beyond those you would receive from reading an ordinary business book.  

 

KEYWORDS: Latino recruitment

Share This Story

Rick damato update
Rick Damato is the editorial director of Roofing Contractor. He has held a number of posts in the roofing industry since 1974 and has contributed to the magazine since its inception in 1981. He can be reached at 770-331-7858 or on Twitter @RoofsByRick.

Blog Topics

Damato of the Day

Guest Blog

Recent Comments

Game Changer

Good Material

google...

Hi! If you still don’t know how to...

Helpful post—catching small roofing issues early can save...

Manage My Account
  • eMagazine Subscription
  • Sign Up for the Newsletter
  • Online Registration
  • Manage My Preferences
  • Subscription Customer Service

More Videos

Sponsored Content

Sponsored Content is a special paid section where industry companies provide high quality, objective, non-commercial content around topics of interest to the Roofing Contractor audience. All Sponsored Content is supplied by the advertising company and any opinions expressed in this article are those of the author and not necessarily reflect the views of Roofing Contractor or its parent company, BNP Media. Interested in participating in our Sponsored Content section? Contact your local rep!

close
  • A residential roof with GAF Timberline shingles in Chestnut
    Sponsored byGAF Residential

    Selling Shingles on Beauty and Performance

  • Female standing in home kitchen doing accounting work from home calculates company financial statement, use calculator fill data results on laptop application, housewife manage family budget
    Sponsored byWatercress Financial

    Paying for a New Roof: What Homeowners Consider and What Contractors Should Know

  • A construction worker surrounded by so much data
    Sponsored byEpicor Software

    Supply Chain Optimization: Overcoming Challenges in the Building Supply Industry

Popular Stories

QXO logo and New York Stock Exchange

QXO to Acquire Kodiak for $2.25 Billion

hands holding prison bars

St. Louis Roofing Contractor Sentenced for $1.7 Million PPP Fraud During Pandemic

logos

Three Questions Emerging from the QXO-Kodiak Acquisition

Events

March 31, 2026

The Number One Reason Roofers Lose Money on Insurance Jobs and How to Fix It

Insurance supplementing is one of the biggest profit leaks on insurance jobs, costing contractors time, money, and control. In this session, we’ll discuss how proper training and process alignment can help teams manage supplementing more effectively keeping key decisions in-house and profits where they belong.

April 23, 2026

Homeowners Survey: A Roofing Customer’s Journey in 2026

Join the experts as they break down the data on another set of questions aimed at gaining insights into the rapidly changing home roofing and restoration market. Roofing contractors can use this data and insight to better understand what factors influence a homeowner's contractor selection process. 

View All Submit An Event
×

Be in the forefront of the roofing industry!

Join thousands of professionals today. Shouldn’t you know what they know?

JOIN NOW!
  • RESOURCES
    • Advertise
    • Contact Us
    • Directories
    • Store
    • Want More
  • SIGN UP TODAY
    • Create Account
    • eMagazine
    • Newsletters
    • Customer Service
    • Manage Preferences
  • SERVICES
    • Marketing Services
    • Reprints
    • Market Research
    • List Rental
    • Survey/Respondent Access
  • STAY CONNECTED
    • LinkedIn
    • Facebook
    • Instagram
    • YouTube
    • X
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2026. All Rights Reserved BNP Media.

Design, CMS, Hosting & Web Development :: ePublishing