SRS Distribution announced a strategic partnership with soccer clubs Dallas FC and Rayados de Monterrey FC. This initiative features the company's "SRS Para Latinos" program, marking a development for SRS as it continues to expand its scope and engage with the Latino community.
SRS Para Latinos will collaborate with its vendor partner CertainTeed's "Construye con Certeza" during-game activities. In a news release, SRS said this alliance "reflects their mutual commitment to the Latino community, aiming to create a lasting impact by providing resources, training, and professional connections for Latino contractors."
The partnership with Dallas FC includes all home games at Toyota Stadium in Frisco, Texas. Drawing an average attendance of 18,000, SRS Distribution aims to support and engage with Spanish-speaking customers within the DFW area.
The partnership with the Mexican soccer team Rayados includes the "El Clásico" match in Houston, Texas. This game, against long-time Rayados Rival, Club Tigres UANL, will take place on Oct. 14, 2023. SRS Distribution will set up an interactive activation zone during the match. This dynamic area will allow fans to engage with the sport and interact with SRS Distribution, gaining insights into the unique benefits and contributions it offers to its Latino customers.
"Our team at SRS Distribution and our family of brands is thrilled to partner with these soccer clubs," said Julissa Chavez, Latino Program manager at SRS Distribution. "This unique opportunity will allow the SRS Para Latinos program to be part of and join in our Latino customers' passion for soccer."