VIDEO: The National Roofing Contractors Association addresses the impact Latino contractors have on the industry.

The National Roofing Contractor Association’s (NRCA) Hispanic Outreach Task Force is making a big push to empower Latino roofing contractors and to tap into the trillions of dollars they represent in the U.S. economy. RC Publisher Jill Bloom caught up with task force member Rudy Gutierrez, president and CEO of Shell Roofing Solutions Group, in Chino, Calif., to check on what’s ahead.

“My narrative has been to share what we represent to the U.S. economy, and that’s really what sparked and started this conversation,” he said. “We wanted to make sure that we share that positive narrative.”

Watch the full video here.

Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!

Art Aisner is Editor-in-Chief of Roofing Contractor and Roofing Supply Pro. He spent the bulk of his career as a multi-media journalist for newspapers and television stations before joining the RC team in 2015. He is the driving force behind the publication’s content development, editorial strategy and other initiatives that serve growing audiences in the roofing space.