Marketing expert Poncho Serrano explains why roofing contractors must embrace multi-platform visibility, consistent content and organic strategy to compete in 2026. Learn how AI fits in—and why being “everywhere” online is no longer optional.
Poncho Serrano explica por qué los contratistas deben adoptar marketing en múltiples plataformas, consistencia y contenido orgánico para competir en 2026.
PVC continues to be a fast-growing single-ply roofing category, driven in part by expansion in data centers, cold storage, and other mission-critical facilities.
State directors at IRE 2026 highlight how SkillsUSA is building the next generation of skilled trade professionals—from roofing to welding—and why contractors should take notice.
Selected through both industry-wide voting and expert evaluation, this year’s winners represent products that are elevating performance, improving safety, increasing efficiency and setting new industry benchmarks.