Enhanced experiences for Latino roofing contractors at IRE 2024 in Las Vegas include a spot on the show floor for the industry’s first nonprofit association for Latino roofers.
Hundreds of attendees empowered themselves at NWiR’s annual event, highlighting the role of allies and advocates in supporting women in the roofing industry.
John DeRosa, director of contractor training at SRS Distribution, shows the value in optimizing sales leads versus determining if a lead is “qualified” or “unqualified.”