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Home » IRE (International Roofing Expo)

Articles Tagged with ''IRE (International Roofing Expo)''

Digital Marketing Is Now Roofing’s Baseline
Live from IRE 2026

Digital Marketing Is Now Roofing’s Baseline

Poncho Serrano outlines why contractors must embrace multi-platform marketing, consistency and organic content to stay competitive in 2026.
Jill Bloom is the Group Publisher of Building Enclosure, Roofing Contractor, and Walls & Ceilings.
Jill Bloom
Tanja Kern headshot
Tanja Kern
March 25, 2026
No Comments
Marketing expert Poncho Serrano explains why roofing contractors must embrace multi-platform visibility, consistent content and organic strategy to compete in 2026. Learn how AI fits in—and why being “everywhere” online is no longer optional.
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Por qué los roofers deben estar en todas las plataformas en 2026

El marketing digital ya es la base en roofing

Poncho Serrano explica por qué los contratistas deben adoptar marketing en múltiples plataformas, consistencia y contenido orgánico para competir en 2026.
Jill Bloom is the Group Publisher of Building Enclosure, Roofing Contractor, and Walls & Ceilings.
Jill Bloom
Tanja Kern headshot
Tanja Kern
March 25, 2026
No Comments

De TikTok a Google, los contratistas de roofing deben estar en todas partes y ser consistentes para destacar en el entorno digital actual.


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SOPREMA’s MINI-MACADEN
Roofing Awards

SOPREMA Celebrates IRE 2026 Experts’ Choice Innovative Product Award

The Mini Macaden was recognized for excellence in the Tools, Equipment and Machinery category at the 2026 International Roofing Expo in Las Vegas.
Roofing Contractor
Roofing Contractor Staff
March 19, 2026
No Comments

Which innovative roofing project became award winners at the 2026 IRE?


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Editors Note by Art Aisner

Ten Years Gone

Reflections on a most-memorable IRE and the past decade of reporting on roofing.
Art Aisner, Editor in Chief of Roofing Contractor
Art Aisner
March 13, 2026
No Comments
Reflections on a most-memorable IRE and the past decade of reporting on roofing.
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Max PVC Peoples Choice
Roofing Awards

Celebrating Elevate's MAX PVC as IRE People's Choice Winner

Roofing contractors experienced MAX PVC first-hand during exhibit and show-floor demos.
Roofing Contractor
Roofing Contractor Staff
March 3, 2026
No Comments

PVC continues to be a fast-growing single-ply roofing category, driven in part by expansion in data centers, cold storage, and other mission-critical facilities.


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On Top Safety stabilizer and bracket
Roofing Safety

Award-Winning Safety Products from IRE 2026

On Top Safety, which earned both “Expert’s Choice” and “People’s Choice” awards, stood out among the innovations on display in Las Vegas.
Art Aisner, Editor in Chief of Roofing Contractor
Art Aisner
February 27, 2026
No Comments

Products dedicated to roofer safety earned high praise from IRE 2026 attendees.


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Roofing-Alliance-logo
Safety Research

Roofing Alliance Urges Roofers to Complete Safety Survey

The Roofing Industry Safety Practices and Psychological Drivers survey aims to study why some roofing employees do not follow safety practices.
Art Aisner, Editor in Chief of Roofing Contractor
Art Aisner
February 27, 2026
2 Comments

Have you taken the safety research survey designed by the Roofing Alliance and Texas A&M University?


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Building Tomorrow's Workforce with SkillsUSA
Video/Podcast

Building Tomorrow's Workforce with SkillsUSA

State directors at IRE 2026 highlight how SkillsUSA is building the next generation of skilled trade professionals—from roofing to welding—and why contractors should take notice.
Tanja Kern headshot
Tanja Kern
February 23, 2026
No Comments
Looking for tomorrow’s workforce today? SkillsUSA leaders say the pipeline is already in place—and contractors just need to tap in.
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Contractor applying FiberSeal base
Roofing Awards

FiberSeal Base Earns Consecutive Innovative Products Award at IRE

Fluid Applied Roofing's signature product wins "People's Choice" for second straight year.
Roofing Contractor
Roofing Contractor Staff
February 18, 2026
No Comments

See which product earned the most attention from attendees of the 2026 IRE in Las Vegas.


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show attendee touring the product showcase
IRE 2026

IRE Announces 2026 Innovative Product Award Winners

People’s Choice and Experts’ Choice honorees spotlight top roofing innovations.
Roofing Contractor
Roofing Contractor Staff
February 13, 2026
No Comments

Selected through both industry-wide voting and expert evaluation, this year’s winners represent products that are elevating performance, improving safety, increasing efficiency and setting new industry benchmarks.


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Events

April 23, 2026

Homeowners Survey: A Roofing Customer’s Journey in 2026

Join the experts as they break down the data on another set of questions aimed at gaining insights into the rapidly changing home roofing and restoration market. Roofing contractors can use this data and insight to better understand what factors influence a homeowner's contractor selection process. 

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