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Live from IRE 2026

Digital Marketing Is Now Roofing’s Baseline

Poncho Serrano outlines why contractors must embrace multi-platform marketing, consistency and organic content to stay competitive in 2026.

Jill Bloom

Tanja Kern

March 25, 2026

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Marketing expert Poncho Serrano explains why roofing contractors must embrace multi-platform visibility, consistent content and organic strategy to compete in 2026. Learn how AI fits in—and why being “everywhere” online is no longer optional.

Por qué los roofers deben estar en todas las plataformas en 2026

El marketing digital ya es la base en roofing

Poncho Serrano explica por qué los contratistas deben adoptar marketing en múltiples plataformas, consistencia y contenido orgánico para competir en 2026.

Jill Bloom

Tanja Kern

March 25, 2026

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De TikTok a Google, los contratistas de roofing deben estar en todas partes y ser consistentes para destacar en el entorno digital actual.

Contractor Marketing

Lemon Seed Marketing, CertainPath Partner on Contractor Growth

New partnership delivers rebates and expanded marketing support for home service contractors

Roofing Contractor Staff

December 19, 2025

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Lemon Seed Marketing has partnered with CertainPath to provide roofing, HVAC, plumbing and electrical contractors nationwide with enhanced branding and marketing support.

house-exterior-decorated-with-spiders-halloween

Social Media

Spooky Roof Decorations from Halloween 2025

Chris Gray

October 31, 2025

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Check out some impressive and spooky Halloween decorations found on people's homes and roofs.

2025 Young Guns

Sales and Success

Young Gun Amanda Veinott-Praml

Chris Gray

October 3, 2025

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Armed with a degree in organizational psychology, Amada Veinott-Praml finds success through tech, social media and community involvement

graphic celebrating Hispanic Heritage month

Oficios Especializados

84 Lumber y LP Destacan las Voces Hispanas en Los Oficios

Alianza con 'Mexican Carpenter' resalta la herencia, la inclusión y las trayectorias profesionales en la construcción

Roofing Contractor Staff

September 22, 2025

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84 Lumber y LP se asocian con el creador de contenido en redes sociales The Mexican Carpenter para destacar la representación hispana e inspirar carreras en la construcción.

Skilled Trades

84 Lumber, LP Spotlight Hispanic Voices in Trades

Partnership with ‘Mexican Carpenter’ highlights heritage, inclusion, and career paths in construction

Roofing Contractor Staff

September 16, 2025

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84 Lumber and LP team up with social media creator The Mexican Carpenter to spotlight Hispanic representation and inspire careers in construction.

Dear-Anna-title-slide-How-Do-I-Optimize-for-AI-Overviews

Podcast

Dear Anna: How Do I Optimize for AI-Overviews?

Contractors need to adapt to AI-enhanced search results if they wish to remain relevant

June 23, 2025

As search engines like Google make AI-overview search results front and center, roofing contractors will need to adapt to keep their digital business fronts relevant.

Jason Jimenez, owner and president of Gaspar Roofing

Contractor Profile: Gasper Roofing

Using Social Media to Build a Roofing Empire

Jason Jimenez overcame language barriers and more to create a successful roofing business in South Jersey

Chris Gray

June 9, 2025

One Comment

From roofer to marketing maven, Gasper Roofing's $5.5 million success story proves a passion for customers beats any marketing degree.

A Roofing Contractor Reader Opinion Poll

Industry Sentiment

New Poll Finds Roofers Losing Economic Confidence

A poll conducted by Roofing Contractor does not bode well for President Trump’s first 100 Days

Bryan Gottlieb

May 8, 2025

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A Roofing Contractor magazine poll finds industry pros more pessimistic about the state of the economy than the general public, with 61% saying tariffs and a slowing economy are hurting business.