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Home » social media

Articles Tagged with ''social media''

Dear-Anna-title-slide-How-Do-I-Optimize-for-AI-Overviews
Podcast

Dear Anna: How Do I Optimize for AI-Overviews?

Contractors need to adapt to AI-enhanced search results if they wish to remain relevant
Anna Anderson, CEO of Art Unlimited
Anna Anderson
Jill Bloom is the Group Publisher of Building Enclosure, Roofing Contractor, and Walls & Ceilings.
Jill Bloom
Chris Gray, editor of Roofing Contractor and Roofing Supply Pro
Chris Gray
June 23, 2025
No Comments

As search engines like Google make AI-overview search results front and center, roofing contractors will need to adapt to keep their digital business fronts relevant.


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Jason Jimenez, owner and president of Gaspar Roofing
Contractor Profile: Gasper Roofing

Using Social Media to Build a Roofing Empire

Jason Jimenez overcame language barriers and more to create a successful roofing business in South Jersey
Chris Gray, editor of Roofing Contractor and Roofing Supply Pro
Chris Gray
June 9, 2025
One Comment
From roofer to marketing maven, Gasper Roofing's $5.5 million success story proves a passion for customers beats any marketing degree.
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A Roofing Contractor Reader Opinion Poll
Industry Sentiment

New Poll Finds Roofers Losing Economic Confidence

A poll conducted by Roofing Contractor does not bode well for President Trump’s first 100 Days
Bryan Gottlieb
Bryan Gottlieb
May 8, 2025
No Comments

A Roofing Contractor magazine poll finds industry pros more pessimistic about the state of the economy than the general public, with 61% saying tariffs and a slowing economy are hurting business.


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Roofing Contractor Group Publisher Jill Bloom
Publisher's Post

Hitting Home: Emergency Roofing Response to an Ice Storm

A snap ice storm in northern Michigan wreaked havoc on my community; with the help of Ais Construction, we brought much-needed assistance
Jill Bloom is the Group Publisher of Building Enclosure, Roofing Contractor, and Walls & Ceilings.
Jill Bloom
May 2, 2025
No Comments
Hear how RC and a Detroit-area roofing contractor made a difference responding to communities in northern Michigan struck by a severe ice storm.
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MRA Best Residential Q3 2024.jpg
IRE 2025 Session Preview

Building a Profitable Residential Metal Roofing Business

Builder and social media star Stephanie Dailey will lead the metal roofing business panel discussion, organized by the Metal Roofing Alliance
Art Aisner, Editor in Chief of Roofing Contractor
Art Aisner
February 12, 2025
No Comments

Well-known builder and social media star Stephanie Dailey leads MRA session on how to build a profitable residential metal roofing business.


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AnnaPodcast_AI_Affecting_Searches.jpg
Podcast

Dear Anna: Is AI Affecting How Customers Find My Business?

Contractors need to shore up their marketing to ensure AI platforms will recommend them when consumers seek out services
Chris Gray, editor of Roofing Contractor and Roofing Supply Pro
Chris Gray
Anna Anderson, CEO of Art Unlimited
Anna Anderson
Jill Bloom is the Group Publisher of Building Enclosure, Roofing Contractor, and Walls & Ceilings.
Jill Bloom
February 10, 2025
No Comments

With artificial intelligence built into search engines and social media alike, contractors need to adapt to ensure their companies are the ones AI recommends to customers.


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Anna_Podcast_brand_identity.jpg
Podcast

Dear Anna: Elevating Your Brand Identity

Anna Anderson shares key takeaways from this year’s Best of Success event about branding
Chris Gray, editor of Roofing Contractor and Roofing Supply Pro
Chris Gray
Anna Anderson, CEO of Art Unlimited
Anna Anderson
January 7, 2025
No Comments

Marketing expert Anna Anderson has the answers about successful branding in this episode of “Dear Anna.”


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Social media influencer Brandon Schlichter (pictured), who has more than 5 million followers, purchased H.C. Anderson Roofing Co. in Rockford, Ill. (Photo courtesy of Kevin Haas/Rock River Current)
Odd News Dispatch

Social Media Influencer with 5.5M Followers Buys Ill. Roofing Company

New owner says the company has a great legacy, great employees and a strong base of customers
Bryan Gottlieb
Bryan Gottlieb
December 19, 2024
No Comments

A social media star with millions of followers purchased H.C. Anderson Roofing in Rockford, Ill., seeing opportunity despite negative claims while chronicling his journey online.


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Behavioral Shifts in Marketing Consumption
Podcast

Dear Anna: How Do Post-Election Marketing Shifts Affect Me?

Behavioral shifts in marketing consumption—what does this mean for contractors?
Chris Gray, editor of Roofing Contractor and Roofing Supply Pro
Chris Gray
Anna Anderson, CEO of Art Unlimited
Anna Anderson
November 25, 2024
No Comments

With the 2024 presidential election done, consumer behavior is changing. Anna Anderson of Art Unlimited discusses these shifts and how they affect marketing strategies for contractors. 


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polyglass-announces-social-contest.webp
Manufacturer News

Polyglass Reveals Winners of the ADESO 20th Anniversary Social Media Contest

Roofing Contractor
Roofing Contractor Staff
August 7, 2024
No Comments

Polyglass has named 10 contractors who showcased their work with ADESO products on social media, earning them free products and recognition from the manufacturer.


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Events

July 28, 2026

How Top Home Services Companies Turn Every Conversation Into Predictable Revenue

On Demand In this webinar, we'll outline how top contractors are turning every conversation into predictable revenue by coaching every comfort advisor visit, not just the ones a manager rides along on.

September 24, 2026

The 7 Promotes to Grow Your Roofing Business

Most roofing owners are great at the work. Knowing how to communicate what you do, why it matters, and what sets your business apart is just as important.

This session breaks down the 7 Promotes every roofing owner should know. From your personal story and value proposition to your hiring pitch, each one helps you communicate more clearly with homeowners, employees, and potential hires.

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