search
cart
facebook twitter linkedin youtube instagram Spotify Podcasts Apple Podcasts Spotify Podcasts Apple Podcasts
  • Sign In
  • Create Account
  • Sign Out
  • My Account
  • NEWS
  • TOPICS
    • Cool Roofing
    • Event News
    • Latinos in Roofing
    • Low Slope
    • Legal
    • Metal
    • Project Profiles
    • Roofing Supply Pro
    • Roofing Safety
    • Steep Slope
    • Sustainable Roofing
    • Technology
  • EXCLUSIVES
    • Best of Success
    • Contractor Profile
    • IRE Show
    • Roofing Contractor of the Year
      • Enter Roofing Contractor of the Year
    • Top 100
      • Enter the Top 100
    • Young Guns
    • State of the Industry
    • Century Club
  • MULTIMEDIA
    • Videos
    • Podcasts
    • Interactive Spotlights
    • Roofing Quizzes
    • IRE Videos
    • Webinars
    • Photo Galleries
  • PRODUCTS
    • New Products
    • Featured Products
  • COLUMNS
    • Editor's Note
    • Exit Planning
    • Legally Speaking
    • Safety Advice
    • Technical Details
    • Guest Column
  • EVENTS
    • International Roofing Expo
    • Webinars
    • Best of Success Conference
    • Industry Events
  • DIRECTORY
    • Associations
    • Distributors
    • Manufacturer/Supplier
    • Business Services
    • Get Listed
  • MORE
    • Roofing Contractor eNews
    • RC Store
    • Roofing Supply Pro
    • Custom Content & Marketing Services
    • Market Research
    • Sponsor Insights
    • Company Spotlights
    • Classifieds
      • Auctions
      • Business For Sale
      • Business Opportunities
      • Equipment For Sale
      • Positions Available
      • Products
      • Safety
      • Software
      • Services
      • Training
    • Contact Us
  • EMAGAZINE
    • eMagazine
    • Advertise
      • Media Kit
      • Editorial Calendar
      • Contact
    • Archive Issues
  • SIGN UP!
ColumnsLow Slope RoofingSteep Slope Roofing

Publisher's Post

Hitting Home: Emergency Roofing Response to an Ice Storm

A snap ice storm in northern Michigan wreaked havoc on my community; with the help of Ais Construction, we brought much-needed assistance

By Jill Bloom
Roofing Contractor Group Publisher Jill Bloom
Photo Credit: Quillette
May 2, 2025

It all began when I stumbled upon a Facebook post about the unfolding situation in the Northern part of Michigan’s lower peninsula. Concerned, I started checking on my neighbors in our “Up-North” community near Gaylord. 

To my dismay, I discovered no one had power and that Gov. Gretchen Whitmer had declared a state of emergency for 10 counties! I knew then that this was serious. Determined to assess the extent of the damage, I dug out my trusty neighborhood directory and began making calls.

My first call was to Bob and Sue, an elderly couple in their 80s who live in Gaylord year-round. Our neighborhood is a mix of about 70% second homes and 30% permanent residents. 

Bob, who struggles with health issues and relies on a cane, often finds it challenging to manage the upkeep of his home. He recounted a terrifying incident: in the dead of night, a tree crashed through their roof, narrowly missing where he and Sue were sleeping. The impact, he said, was like a bomb exploding. 

That was the moment I knew I couldn’t just stay home! I had to act and find a way to help.

While the road ahead was long, we were making progress. Step by step. House by house. Neighbor by neighbor. Moments like these remind me why our industry feels like one big family. It’s truly special and fills me with gratitude.

I reached out to my good friend Ruben Gonzalez, owner of Detroit-area Ais Construction, a dependable roofing contractor we always turn to in times of need. I texted him, asking if he would come up north to tarp some roofs. 

His reply was immediate and heartfelt: “Yes of course,” followed by, “I’ll help Saturday, Sunday, and Monday, too.” 

His all-in commitment sparked a wave of determination in me. "Okay," I thought, "let’s do this." I took to our Compton Drive Facebook page and posted, “I’m coming up with a roofing crew. Who has emergency roofing work?”

A tree falling on a home in northern Michigan A crew of roofers from Detroit-based Ais Construction

A severe ice storm battered communities in the northern part of Michigan’s lower peninsula in March, causing widespread power outages and extensive property damage. A crew of roofers from Detroit-based Ais Construction responded and assisted multiple homeowners in need.
Photos by Jill Bloom for Roofing Contractor

My next call was to Jacob Stuckman, the owner of Stuckman Tree Experts, who had cleared several towering trees, ranging from 25 to 30 feet, from our yard last summer.

I asked if he knew of any customers needing urgent help. He did and promptly emailed me a list of about 30 names, addresses, phone numbers, and emails to ensure his clients’ homes could be made watertight.

Our first stop was my neighbor Bronson’s house. He had reached out to me after seeing my post. A large tree had fallen and sliced off a chunk of his garage just above the door. Thankfully, this was a relatively easy fix. 

With a couple of pieces of plywood and some spare shingles he still had in the garage, Ruben’s crew had the damage patched up in no time. While a small win, it was still a good one to kick off the day and a reminder of how quickly the neighborhood was rallying together.

As Ruben fixed up Bronson, I called all the people from Stuckman’s list. 

From that list, we first stopped at the home of a man named Seth. He had a branch that had pierced through the roof, and someone had already been up there and cut it off flush with the roof; that clearly wasn’t going to solve the problem. 

Ruben and his team removed the remaining part of the branch, replaced the damaged plywood, and laid down new shingles. This repair required a trip to a local hardware store and distributor that had what they needed. 

But it all takes time, especially when you're not sure who has electricity or the ability to serve contractors in the moment.

Next on Stuckman's list was Steve and Bryannan Shaker. The Shakers said they had purchased their home in nearby Michawye as a second residence and weren’t there when the storm hit.

Steve said he had received some photos of trees lying across the roof and was anxious to know whether any had landed on or had punched through his roof. 

He asked if we could swing by and give him an assessment. When Ruben and his team arrived at Steve’s house, the damage was evident: a massive tree had crashed through the roof, creating several holes — one as big as a large pizza!  

Steve was also concerned about interior damage, so he remotely opened his garage door and asked us to check inside. I walked upstairs and confirmed a branch had broken through the ceiling of an upstairs bedroom.

Ruben and his crew swiftly got to work, sealing the roof and ensuring the home was protected from further damage. After finishing up at Steve’s, we returned to help Bob and Sue. 

The elderly couple's situation was even more precarious; one side of their roof was so moss-covered it was dangerously slippery. 

It was nearly 4:30 p.m., and Ruben’s crew hadn’t even had lunch yet, but they pressed on to get started. It took time to ensure they were harnessed correctly and tied off before they could safely begin the work. 

Once again, we had to run to a local big box store to find shingles that matched or at least came close enough to patch things up. It was nearly 7 p.m. by the time we called it a day.

Despite the exhaustion, Ruben also turned the day into a learning experience for his team. He pointed out hail damage all over my mom’s lake house, giving the crew a mini-lesson in identifying and addressing those issues. That’s just who he is — always teaching, always giving.

With no hotels or motels available due to widespread power outages, it made the most sense for Ruben and his crew to head back downstate. Meanwhile, my sister and I prepared to spend the night at the cottage, bundled up in the cold. But at around 7:30 p.m., a miracle happened — the power came back on! 

It took a few hours for the house to warm up, but the return of heat and hot water was nothing short of a blessing.

Earlier that day, my sister had also lined up another company to help begin the massive cleanup for the five of us on Compton Drive. Our properties were littered with debris, branches, snapped-off tree tops, and fallen limbs everywhere. 

While the road ahead was long, we were making progress. Step by step. House by house. Neighbor by neighbor. Moments like these remind me why our industry feels like one big family. It’s truly special and fills me with gratitude. 

This field is full of authentic, caring people who step up at a moment’s notice. It’s not just about fixing roofs or clearing trees — it’s about coming together as a community. 

That genuine sense of camaraderie is what makes this work so remarkable.

KEYWORDS: Detroit giving back Michigan severe weather snow and ice social media storm damage

Share This Story

Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!

Jill bloom

Jill Bloom is the innovative Group Publisher of Roofing Contractor, Walls & Ceilings, Building Enclosure, Roofing Supply Pro, and the highly regarded Best of Success event. With a deep commitment to advancing the roofing, construction, and building enclosure industries, Jill oversees a robust portfolio of publications, podcasts, and events that empower professionals with knowledge, inspiration, and connections.

Her brands deliver exceptional value across multiple platforms, including:

  • Techos y Más, the Spanish-language eNews of Roofing Contractor.
  • Safety Advisor, an eNews focused on critical resources for jobsite safety.
  • Thermal Talk, an eNews focused on insights and news for the insulation contractor.
  • eRock, a leading eNews for drywall contractors.
  • The Enclosure Experts podcast, offering architects deep insights into building enclosure technologies.
  • If Walls Could Talk, a podcast dedicated to exploring trends and innovations for the wall and ceiling contractor.
  • The Best of Success Podcast, providing thought leadership and practical advice for roofing professionals.

Jill’s passion for professional development and fostering industry connections is exemplified by the Best of Success event, a premier gathering of contractors, suppliers, and thought leaders for unmatched education and networking.

Recommended Content

JOIN TODAY
to unlock your recommendations.

Already have an account? Sign In

  • Roofing Contractor Group Publisher Jill Bloom

    Physics, the Power of Authenticity and You

    In February's Publisher's Note, Jill Bloom describes a...
    Editor's Note
    By: Jill Bloom
  • The Family Food Fare supermarket in Midland, Mich.

    ‘Rooftop Ninja’ Discovered Living on Roof, Inside Grocery Sign

    A bizarre tale out of Midland, Mich.: a woman dubbed the...
    Roofing News
    By: Bryan Gottlieb
  • A before and after heat measurement comparison

    How Hot is Too Hot in the Attic?

    If the ventilation is working, how hot should the attic...
    Sustainable Roofing
    By: Paul Scelsi
You must login or register in order to post a comment.

Report Abusive Comment

Subscribe For Free!
  • eMagazine Subscription
  • Sign Up for the eNewsletter
  • Online Registration
  • Manage My Preferences
  • Subscription Customer Service

More Videos

Sponsored Content

Sponsored Content is a special paid section where industry companies provide high quality, objective, non-commercial content around topics of interest to the Roofing Contractor audience. All Sponsored Content is supplied by the advertising company and any opinions expressed in this article are those of the author and not necessarily reflect the views of Roofing Contractor or its parent company, BNP Media. Interested in participating in our Sponsored Content section? Contact your local rep!

close
  • An overhead view of a residential block
    Sponsored byCBIZ CompuData

    From Spreadsheets to Strategy: How Roofing Companies Can Transform Financial Operations

  • Snow Guard Solutions for Metal Roofs by S-5!
    Sponsored byS-5!

    Safeguard Your Building: How Snow Guards Prevent Costly Roof & Property Damage

  • A hand holding a wooden block that reads 'EVOLVE'
    Sponsored byWatercress Financial

    Embracing Change: A New Era for the Roofing Industry

Popular Stories

QXO closed its acquisition of Beacon Building Supply on April 29, 2025.

QXO Closes Beacon Acquisition, Rebrands Immediately; Jacobs to Ring NYSE Bell

New executive orders signed by President Trump will likely further constrict an already tight labor market for the construction industry.

New Executive Orders Will Further Squeeze Labor Force

QXO CEO Brad Jacobs will share the company’s strategic vision today at the Wolfe Research Global Transportation & Industrials Conference in New York following its acquisition of Beacon Roofing Supply..

QXO’s Brad Jacobs Charts Growth at Wolfe Research Conference

Roofing Contractor Webinar

Events

December 3, 2025

The Premier Roofing Conference: Best of Success

Join roofing professionals from across the nation at the 2025 Best of Success conference, the ultimate destination for roofing professionals seeking the latest industry insights and networking opportunities. Pick up strategies for critical challenges like workforce shortage with innovative solutions, explore the latest advancements in roofing technology and sustainable practices, and gain valuable insights from industry leaders on navigating the evolving roofing landscape.

View All Submit An Event

Related Articles

  • Ais-Crew-TOF.jpg

    RC Publisher Organizes Emergency Response to Michigan Ice Storm

    See More
  • How to Maximize Relief Efforts in a Crisis

    VIDEO: How to Maximize Relief Efforts in a Crisis

    See More
  • Reading, Re-thinking and Leading Roofing Organizations

    Reading, Re-thinking and Leading Roofing Organizations

    See More
×

Be in the forefront of the roofing industry!

Join thousands of professionals today. Shouldn’t you know what they know?

JOIN NOW!
  • RESOURCES
    • Advertise
    • Contact Us
    • Directories
    • Store
    • Want More
  • SIGN UP TODAY
    • Create Account
    • eMagazine
    • eNewsletter
    • Customer Service
    • Manage Preferences
  • SERVICES
    • Marketing Services
    • Reprints
    • Market Research
    • List Rental
    • Survey/Respondent Access
  • STAY CONNECTED
    • LinkedIn
    • Facebook
    • Instagram
    • YouTube
    • X
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2025. All Rights Reserved BNP Media.

Design, CMS, Hosting & Web Development :: ePublishing