“The creation of a formal training and onboarding program for sales contractors in 2019 was a game changer,” said Vice President Micah McQueen, who joined the operations team in 2018 as a sales representative and is now a minority owner. “Also, a national support team for all the offices launching in 2023 really accelerated growth.”

That growth now stretches between nearly three dozen locations from West Coast to the upper Midwest and the Southeast. 

The company followed up a record revenue of more than $164 million in 2024 – good for 18^th of RC’s Top 100 List by breaking $210 million in revenue last year, officials said.

The significant financial increase of roughly 40% in revenue was fueled by the expansion into the commercial roofing space, enhancements to training initiatives, and strategic partnerships with key industry leaders. 

“While we faced challenges launching operations in several new states, we maintained strong profit margins and solidified our market position, paving the way for continued growth in 2025,” Miller said in the Top 100 submission.

Building on that momentum, Miller said the executive team is planning to expand the company’s presence in the new states and further develop the commercial program. They’ll also continue strengthening partnerships within the industry. 

“With the improvements made to our training programs, we're positioned to boost efficiency and productivity across the board,” he said. “While we anticipate some challenges with scaling, our solid foundation and strategic growth initiatives give us confidence in achieving even better financial results.”

Inclusion on RC’s Top 100 List on 2025 was a significant honor that company officials said they hope to repeat annually. The recognition a testament to the hard work, dedication, and quality service delivered every day.
Photo: Priority Roofing

Training Time

Having the right processes, procedures and training in place is a formula that works at Priority Roofing. First, they establish local relationships primarily through local contractors from local offices living and working in the community. 

Every office operates as a separate LLC with a general manager and office manager. As the office grows a Quality Control Manager is hired to oversee operations and quality. 

Each offices runs a four-week training program for all new sales reps to teach them all the areas of roofing and sales. There’s ongoing training once a quarter with one of our managers, suppliers, or manufacturers to keep our team up to date on the industry.

Safety is another key aspect of the training program, and the company provides benefits for W2 employees that include a healthcare stipend, matching 401k, two-to-four weeks off-based on seniority, and eight paid holidays. Feeding that staff morale are monthly team meetings, an annual retreat, bi-annual team outings and regular check-ins with key executive staff. 

Each of Priority’s 35 branches conducts a four-week training program for all new hires to become familiar with all aspects of the roofing trade.
Photo: Priority Roofing

Keep it Going

Being included on the Roofing Contractor Top 100 Contractors list was a significant honor that they hope to repeat annually. The recognition a testament to the hard work, dedication, and quality service delivered every day. It not only validates efforts to improve the industry but also builds trust with clients, showing them they’re working with one of the best in the business.

Over the past year, McQueen said the company has taken several key steps to secure new work and boost productivity. The team expanded lead generation efforts, targeting both residential and commercial markets to ensure a steady flow of opportunities. That meant more people on the ground and on the rooftop to support this growth while maintaining quality on more projects. The training and strategic partnerships with industry leaders opened doors to larger projects and new markets, further driving operational effectiveness.

“Since being featured, we’ve seen increased visibility and credibility, which has helped us attract new clients, form stronger partnerships, and open doors to larger projects,” Miller said. “It’s also been a great motivator for our team, reinforcing that our commitment to excellence is making a real impact.”

McQueen acknowledged it’s also caught the attention of potential buyers and investors. Priority’s owners said they’ve been approached by third-party companies and private equity firms about their interest in a purchase agreement but respond bluntly to the notion. 

“Yes, we’ve been approached many times,” he said. "But we (just) aren’t interested.”