State of the Industry 2026
RC State of the Industry 2026 Webinar Preview
Join the experts for a deep dive into RC's annual State of the Industry survey data, Feb. 18 at 2 p.m.

Attendees at the 2026 International Roofing Expo in Las Vegas did not get the traditional keynote address they’ve been accustomed to for decades. Instead, roughly 2,000 roofing contractors and other industry professionals heard first-hand insights about RC's annual State of the Industry survey data.
Anyone who attended the session or who may have missed it can get another chance to take a deeper dive into the numbers during an exclusive webinar on Wednesday, Feb. 18, at 2 p.m.
Legal expert Trent Cotney, partner with Adams & Reese, will join Mitch Henderson, of myClearopinioninsightsHub, to provide exclusive perspectives into the latest trends highlighted by the survey responses. Attendees can expect a conversational presentation of the data with insights into provocative questions that emerged from the survey results about the issues impacting roofing contractors around the country. Register now for free!
Topics to be discussed include:
- Roofing’s multi-billion dollar market projections;
- New technology and trends reshaping the industry;
- Workforce recruitment and retention strategies;
- Insurance standards and regulatory updates;
- Customer expectation shifts that create new business opportunities.
Roofers will also gain invaluable first-hand information about market performance and learn about the most promising opportunities to watch as the industry enters a new and dynamic era.
“People have learned how to live in the chaos,” Cotney said in Las Vegas while referring the technology trends identified in the survey. “That adaptability is one of this industry’s greatest strengths. The contractors who are winning are the ones who can offer what the customer wants — and explain it clearly.”
SAVE THE DATE -- STATE OF THE INDUSTRY WEBINAR 2026
WHAT: This webinar is a must-attend for all roofing contractors who are looking to understand:
- Industry expectations for residential and commercial sales in 2026 and beyond
- Market insights related to current and future installation trends
- New technologies and how you can incorporate them into your operations
- How contractors can successfully overcome current and future industry challenges
- Productivity and operational efficiency for improved profits
- Homeowner expectations and how those match up with roofing contractors.
WHEN: 2 p.m., Wednesday, Feb. 18
PRESENTERS:
- Mitch Henderson, Co-CEO, BNP Media, myCLEARInsights Hub
- Art Aisner, RC Editor-in-Chief
- Trent Cotney, Partner, Adams & Reese
SIGN UP: Register now for free.
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