SalesRabbit Acquires Roofle to Expand Roofing E-Commerce

Acquisition unites SalesRabbit, Roofle, and RoofLink into a single platform designed to modernize roofing sales, pricing, and production workflows.

SalesRabbit, the all-in-one field sales management platform, has acquired Roofle, a leading e-commerce technology provider for roofing and exterior contractors. Combined with RoofLink, the move creates a unified platform that connects online buying, in-field selling, and sales-to-production workflows, addressing long-standing inefficiencies across the roofing industry.

With the acquisition of Roofle, SalesRabbit now brings together three specialized solutions—SalesRabbit, Roofle, and RoofLink—into a unified platform built specifically for roofing and home improvement contractors. RoofLink joined the platform in late 2024, and together the products are designed to eliminate the fragmented tools contractors have long relied on to manage sales, pricing, financing, inspections, and production.

The combined platform connects on-site selling, online buying, and sales-to-production workflows, supporting the full customer journey from initial inquiry through project completion. SalesRabbit serves more than 85,000 sales professionals with field sales tools, while Roofle adds e-commerce capabilities such as instant pricing, AI-assisted financing, and digital proposals. RoofLink connects sales and production through inspection tools, measurements, weather intelligence, and job-ready data.

Company leaders say the acquisition reflects SalesRabbit’s long-term commitment to the roofing industry and its push toward vertical-specific solutions. All three products will remain distinct while becoming more deeply integrated over time, offering contractors faster closes, reduced operational friction, improved accuracy from quote to production, and lower software costs through consolidation.