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Latinos in RoofingEvent News

GAF impulsa a los contratistas latinos en Atlanta

By Tanja Kern, Senior Strategic Content Editor
October 22, 2025

GAF organizó un evento en Atlanta dirigido a apoyar a los contratistas latinos de techos a través de la educación y el desarrollo profesional. Alan López de GAF comentó que el evento, que ya va por su quinto año, forma parte del esfuerzo continuo de la compañía para ayudar a los contratistas a superar las barreras del idioma y la cultura en la industria. “Queremos que los contratistas se sientan más preparados y equipados con las herramientas adecuadas para hacer crecer su negocio”, dijo López.

Entre los asistentes estuvo Eddan Zúñiga de High Quality Roofing, con sede en el condado de Gwinnett, quien asistió con su equipo para aprender más sobre cómo expandirse al mercado de techos comerciales. “Hubo clases sobre ventas, marketing y techos comerciales que nos resultaron muy útiles”, señaló.

López agregó que Atlanta fue elegida por su gran y creciente comunidad latina, lo que la convierte en un lugar ideal para reunir a contratistas de todo el sureste.

KEYWORDS: Atlanta conference GAF Spanish (en Español) Techos Y Mas video

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Tanja kern headshot 2023

Tanja Kern covers economic trends and the intersection of architecture, design, and construction for Roofing Contractor, with an emphasis on the forces reshaping the industry. She develops and amplifies content that connects roofing professionals with the intelligence they need to compete and grow.

With more than 20 years of experience, Tanja has written for national business, consumer and trade publications. She holds a Master of Science in magazine publishing from Northwestern University's Medill School of Journalism.

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