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Low Slope RoofingSteep Slope Roofing

Video Sponsored by ABC Supply Co.

Roofers Show Skill, Credibility with ProCertification

The NRCA’s Jared Ribble discusses how ProCertification efforts are lifting the entire roofing industry through continued education and training.

By Art Aisner, Editor-in-Chief, Jill Bloom, Executive Director, Roofing Contractor
March 13, 2025

The roofing industry has long battled a perception problem when it comes to reliability and professionalism on the job. But that’s changing largely because industry stakeholders like the leaders at the National Roofing Contractors Association (NRCA) said enough was enough. The NRCA’s Jared Ribble joined RC’s Jill Bloom for a discussion on how ProCertification efforts are lifting the entire roofing industry through continued education and training.

KEYWORDS: 2025 ABC Supply Co. certification commercial roofing contractor education IRE (International Roofing Expo) NRCA (National Roofing Contractors Association) Residential Roofing Contractor Texas video workforce

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Art Aisner is Editor-in-Chief of Roofing Contractor and Roofing Supply Pro. He spent the bulk of his career as a multi-media journalist for newspapers and television stations before joining the RC team in 2015. He is the driving force behind the publication’s content development, editorial strategy and other initiatives that serve growing audiences in the roofing space.

Jill bloom

Jill Bloom is the innovative Executive Director of Roofing Contractor, Walls & Ceilings, Building Enclosure, Roofing Supply Pro, and the highly regarded Best of Success event. With a deep commitment to advancing the roofing, construction, and building enclosure industries, Jill oversees a robust portfolio of publications, podcasts, and events that empower professionals with knowledge, inspiration, and connections.

Her brands deliver exceptional value across multiple platforms, including:

  • Techos y Más, the Spanish-language newsletter of Roofing Contractor.
  • Safety Advisor, a newsletter focused on critical resources for jobsite safety.
  • Thermal Talk, a newsletter focused on insights and news for the insulation contractor.
  • eRock, a leading newsletter for drywall contractors.
  • The Enclosure Experts podcast, offering architects deep insights into building enclosure technologies.
  • If Walls Could Talk, a podcast dedicated to exploring trends and innovations for the wall and ceiling contractor.
  • The Best of Success Podcast, providing thought leadership and practical advice for roofing professionals.

Jill’s passion for professional development and fostering industry connections is exemplified by the Best of Success event, a premier gathering of contractors, suppliers, and thought leaders for unmatched education and networking.

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Most roofing owners are great at the work. Knowing how to communicate what you do, why it matters, and what sets your business apart is just as important.

This session breaks down the 7 Promotes every roofing owner should know. From your personal story and value proposition to your hiring pitch, each one helps you communicate more clearly with homeowners, employees, and potential hires.

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