Each video in the series will focus on one of four dimensions of durability that roofing contractors should expect from their coverboard, referencing testing methods and results.

Georgia-Pacific's DensDeck StormX Prime Roof Board is a high-performance gypsum roof coverboard that helps prepare commercial rooftops to withstand the impact and puncture caused by very severe hail.

Jeff Key, a building industry veteran with decades of experience, will lead Atlas' marketing strategy across corporate and multiple divisions.

DensDefy Liquid Flashing is a part of Georgia-Pacific's first foray into water management, used to create an elastomeric flashing membrane that is highly durable and eliminates the need for joint reinforcing tape.