Articles by Jill Bloom

Protect Your Roofing Business with Trademarks

VIDEO: Roofers Using Trademarks for Cybersecurity

RC Legal Insights expert Trent Cotney, partner with Adams & Reese, explains the latest on trademarks in roofing and the Corporate Transparency Act.

Jill Bloom

Trent Cotney

Art Aisner

April 18, 2025

No Comments

In this video, RC Legal Insights Expert Trent Cotney explores how roofing contractors can leverage trademarks to protect to brands.

Podcast

Dear Anna: How Can I Optimize Lead Generation?

Studying your company’s touchpoints can lead to smarter marketing decisions

April 15, 2025

Marketing expert Anna Anderson challenges contractors to think differently about lead generation to better inform their marketing strategies and budgets.

Hitting Home

RC Publisher Organizes Emergency Response to Michigan Ice Storm

A snap ice storm in northern Michigan wreaked havoc on Jill Bloom's community; with the help of Ais Construction, they brought much-needed assistance

Jill Bloom

Bryan Gottlieb

April 8, 2025

No Comments

A severe ice storm hit northern Michigan, knocking out power and damaging roofs, including Roofing Contractor Publisher Jill Bloom’s small lake house. Together with Ruben Gonzalez of Ais Construction, the pair led their own relief effort to assist her neighbors.

Conoce tus Derechos: Qué Hacer si ICE Llega a su Lugar de Trabajo

El veterano abogado de inmigración Chuck Kuck, Jill Bloom, y Amparo Sancen, para discutir qué deben hacer los techadores cuando los agentes de ICE toquen la puerta.

April 7, 2025

El veterano abogado de inmigración Chuck Kuck, Jill Bloom, y Amparo Sancen, para discutir qué deben hacer los techadores cuando los agentes de ICE toquen la puerta.

Video Sponsored by ABC Supply Co.

Reading, Re-thinking and Leading Roofing Organizations

Former U.S. Marine Josh Sparks brings a special brand of leadership to the roofing entrepreneurs with Infinity Home Services.

Art Aisner

Jill Bloom Josh Sparks

March 18, 2025

Entrepreneurship isn’t easy and business owners and managers are primed to make mistakes whether in roofing or other fields. Josh Sparks discusses what he’s learned about overcoming them and avoiding them in the future.

Podcast

Dear Anna: How Do I Sell to the Next Generation?

Combining sales and marketing with technology will give contractors a leg up against competitors

March 17, 2025

Art Unlimited CEO Anna Anderson explores how roofing contractors should approach selling to the next generation of homeowners looking for a different experience from their grandparents.

Video Sponsored by ABC Supply Co.

Roofers Show Skill, Credibility with ProCertification

The NRCA’s Jared Ribble discusses how ProCertification efforts are lifting the entire roofing industry through continued education and training.

Art Aisner

Jill Bloom

March 13, 2025

The NRCA’s Jared Ribble gives RC an exclusive update on ProCertification and other advanced training efforts in the works.

Roofing Day with NRCA: Attend and Advocate

VIDEO: Roofing Day 2025 Preview

Roofing industry stakeholders head back to Capitol Hill at a time of rapid change.

Art Aisner

Jill Bloom

March 11, 2025

No Comments

NRCA CEO McKay Daniels previews the issues and opportunities roofing contractors and others will discuss during industry’s annual fly-in event at the nation’s capital April 8-9.

Roofing Contractor Group Publisher Jill Bloom

Strength in Numbers

Why Roofing Day 2025 Matters More Than Ever

The roofing industry’s annual fly-in advocacy event April 8-9 takes on bigger meaning as change sweeps across Washington D.C.

Jill Bloom

March 7, 2025

One Comment

RC Publisher Jill Bloom shares the importance of why roofing professionals should advocate for the industry during the 2025 Roofing Day.

Legal Insights with Trent Cotney

VIDEO: Tariffs, Labor and Supply Chain Issue, Oh My!

With tariffs in place against America’s three largest trading partners — and a crackdown in undocumented workers — how will the roofing and broader construction industry manage?

March 5, 2025

In this latest "Best of Success" podcast, Legal Insights columnist Trent Cotney analyzes the effects of the new Trump-era tariffs on Canadian, Mexican, and Chinese imports, warning roofing contractors about rising material costs. He also discusses the labor shortage caused by stricter immigration policies.

On Demand In this webinar, we'll outline how top contractors are turning every conversation into predictable revenue by coaching every comfort advisor visit, not just the ones a manager rides along on.

On-Demand Most roofing owners are great at the work. Knowing how to communicate what you do, why it matters, and what sets your business apart is just as important.

This session breaks down the 7 Promotes every roofing owner should know. From your personal story and value proposition to your hiring pitch, each one helps you communicate more clearly with homeowners, employees, and potential hires.

Articles by Jill Bloom

VIDEO: Roofers Using Trademarks for Cybersecurity

Dear Anna: How Can I Optimize Lead Generation?

RC Publisher Organizes Emergency Response to Michigan Ice Storm

Conoce tus Derechos: Qué Hacer si ICE Llega a su Lugar de Trabajo

Reading, Re-thinking and Leading Roofing Organizations

Dear Anna: How Do I Sell to the Next Generation?

Roofers Show Skill, Credibility with ProCertification

VIDEO: Roofing Day 2025 Preview

Why Roofing Day 2025 Matters More Than Ever

VIDEO: Tariffs, Labor and Supply Chain Issue, Oh My!

Be in the forefront of the roofing industry!

Join thousands of professionals today. Shouldn’t you know what they know?