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Home » Authors » Monroe Porter

Articles by Monroe Porter

silly mistakes

Reflecting on the Dumb Things People Do

7 Bizarre Encounters in Consulting
Monroe Porter
September 6, 2016
No Comments
I recently completed 40 years of consulting and I thought it would be fun to share some of the bizarre things I have encountered.
Read More
measuring up

Six Ways to Keep Your Roofing Company Fresh

Monroe Porter
August 3, 2016
One Comment
The contracting business is an ever-churning whirlpool of short term crisis and deadlines.
Read More
dangers of roofing

Roofing is a Dangerous Business

Let's hope a death or major accident never happens, but the odd are not in your favor
Monroe Porter
July 6, 2016
No Comments
No roofing contractor or any other construction worker goes to the jobsite on a given day and expects to die — but the harsh truth is that people do.
Read More
Roofing estimates

Roofing Contractor Sales and Estimating Efficiency

Use technology to be more efficient in processing the estimate, but don’t look for technology to make the sale
Monroe Porter
June 3, 2016
No Comments
While communication has changed, roofing is still a business of estimating/selling and installing work.
Read More
roofing business struggles

Rags, to Hopes of Riches, to Stuck

Working hard in an unprofitable business and being in denial of that fact leads to an unhappy life
Monroe Porter
May 2, 2016
No Comments
Year after year of the same old, same old can lead to frustration and eventually burning out.
Read More
business addiction

Breaking Unhealthy Business Addictions

Working hard in an unprofitable business and being in denial of that fact leads to an unhappy life
Monroe Porter
April 4, 2016
No Comments
Business can be stimulating and somewhat addictive.
Read More
roofing contractor advice

8 Mottos For A Successful Roofing Contractor

Some Not So Famous Quotes, From a Not So Famous Guy
Monroe Porter
March 7, 2016
One Comment
The years have flown by and while not famous, I've accumulated some "contractorisms" that I believe have an eternal shelf life.
Read More
Protecting your business

8 Ways To Protect Your Business Against Owner Illness and Other Setbacks

Some simple structural changes to your business may go a long way in helping it survive.
Monroe Porter
February 5, 2016
No Comments
A lot is written about working “on” your business, rather than “in” your business.
Read More
roofing contractor myths

Three Dangerous Roofing Contractor Myths

Monroe Porter
January 4, 2016
No Comments
Just because something is easy or simple, does not make it correct.
Read More

How to Deal with Four O’clock and ‘Beer Friday’ Kind of Guys

Monroe Porter
December 10, 2015
No Comments
There are a lot of great, conservative working class folks who manage their life and money well.  However, there are also a lot of working class folks who have a lot of drama, are frequently short of money and life-plan poorly.
Read More
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July 28, 2026

How Top Home Services Companies Turn Every Conversation Into Predictable Revenue

On Demand In this webinar, we'll outline how top contractors are turning every conversation into predictable revenue by coaching every comfort advisor visit, not just the ones a manager rides along on.

September 24, 2026

The 7 Promotes to Grow Your Roofing Business

On-Demand Most roofing owners are great at the work. Knowing how to communicate what you do, why it matters, and what sets your business apart is just as important.

This session breaks down the 7 Promotes every roofing owner should know. From your personal story and value proposition to your hiring pitch, each one helps you communicate more clearly with homeowners, employees, and potential hires.

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