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Home » Authors » Monroe Porter

Articles by Monroe Porter

Does Cutting Your Price Really Help Make the Sale?

Monroe Porter
November 4, 2015
No Comments
One problem in cutting price is that you cut price on customers who will buy the job anyway.
Read More

Too Much Work, Too Few People

Monroe Porter
October 6, 2015
No Comments
Always look for potential employees the same way that you're always looking for jobs.
Read More

Construction-Management Sins

Monroe Porter
September 2, 2015
One Comment
Your new-construction customer won’t change, so you must change how you manage your business.
Read More

Understanding Roofing-Business Financials

Monroe Porter
July 23, 2015
No Comments
To have a profit and loss statement that makes sense, use a format that matches your estimating logic.
Read More

Selling More Than Just Roofing Shingles

Monroe Porter
June 29, 2015
No Comments
Help potential customers determine the difference between you and your competition.
Read More
Measuring Up

Hire Slower, Fire Quicker

Monroe Porter
May 29, 2015
No Comments
Contractors should always be hiring the same way they are consistently looking for more work.
Read More
Measuring Up

How to Manage High-Maintenance Employees

Monroe Porter
May 5, 2015
No Comments
Difficult people are not necessarily incompetent or lazy, they are just difficult.
Read More

Understanding Common Sales Misconceptions

Monroe Porter
March 30, 2015
One Comment
Rebuild how you envision the sales process, and your sales will increase.
Read More
Measuring Up

Bypassing Blunder: Avoid Common Pitfalls to Ensure Profits Grow With Sales

Monroe Porter
March 6, 2015
No Comments
Are you or someone you know a “blundering contractor?
Read More

Sales Compensation: Bonuses, Commissions and Other Magic Formulas

Monroe Porter
February 9, 2015
No Comments
Pay people well, hold them accountable, promote people who perform well and terminate people who do not.
Read More
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