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illustration of Lucas Oil Stadium
Roofs in the News

5 Things about the Lucas Oil Stadium Roof for the Final Four 2026

Engineering marvel meets March Madness as Lucas Oil Stadium’s retractable roof takes center stage during the Final Four.
Art Aisner, Editor in Chief of Roofing Contractor
Art Aisner
March 30, 2026
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As the NCAA Tournament narrows to its final four teams, attention turns skyward at Lucas Oil Stadium, where a first-of-its-kind retractable roof combines cutting-edge engineering, sustainability features and multimillion-dollar upgrades to enhance the fan experience—no matter the weather.


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Digital Marketing Is Now Roofing’s Baseline
Live from IRE 2026

Digital Marketing Is Now Roofing’s Baseline

Poncho Serrano outlines why contractors must embrace multi-platform marketing, consistency and organic content to stay competitive in 2026.
Jill Bloom is the Group Publisher of Building Enclosure, Roofing Contractor, and Walls & Ceilings.
Jill Bloom
Tanja Kern headshot
Tanja Kern
March 25, 2026
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Marketing expert Poncho Serrano explains why roofing contractors must embrace multi-platform visibility, consistent content and organic strategy to compete in 2026. Learn how AI fits in—and why being “everywhere” online is no longer optional.
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cyclone and house
Storm Watch

Monster Hail Pounds Midwest as Tornadoes Reported

Monster hail and tornadoes hit parts of the Midwest, with Kansas City contractors reporting widespread roof damage and early estimates nearing $100 million.
Tanja Kern headshot
Tanja Kern
March 12, 2026
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Monster hail and tornadoes hit parts of the Midwest, with Kansas City contractors reporting widespread roof damage and early estimates nearing $100 million.



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