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    <title>Roofing Top Stories</title>
    <description>
      <![CDATA[Explore the freshest and most trending topics currently making waves in roofing. Dive into the latest buzz, timely insights, and noteworthy content that's driving our industry forward.]]>
    </description>
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    <item>
      <title>5 Marketing Moves for Qualified Leads Now</title>
      <description>
        <![CDATA[<p>Art Unlimited CEO Anna Anderson says stop chasing weak leads. Build a repeatable system that delivers real local jobs.&nbsp;</p>]]>
      </description>
      <guid>http://www.roofingcontractor.com/articles/102155</guid>
      <pubDate>Mon, 27 Apr 2026 13:33:32 -0400</pubDate>
      <link>https://www.roofingcontractor.com/articles/102155-5-marketing-moves-for-qualified-leads-now</link>
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    </item>
    <item>
      <title>9 Tips to Optimize Roofing Operations</title>
      <description>
        <![CDATA[<p>Stacking small, consistent improvements that save time and reduce costs will deliver superior results.</p>]]>
      </description>
      <guid>http://www.roofingcontractor.com/articles/102138</guid>
      <pubDate>Wed, 22 Apr 2026 00:00:00 -0400</pubDate>
      <link>https://www.roofingcontractor.com/articles/102138-9-tips-to-optimize-roofing-operations</link>
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    <item>
      <title>Roofing Storm Season is Under Way</title>
      <author>aisnera@bnpmedia.com (Art Aisner)</author>
      <description>
        <![CDATA[<p><em>RC&nbsp;</em>Legal Insights Expert Trent Cotney breaks down what contractors can do to prepare for a highly-anticipated storm season.</p>]]>
      </description>
      <guid>http://www.roofingcontractor.com/articles/102136</guid>
      <pubDate>Tue, 21 Apr 2026 14:56:57 -0400</pubDate>
      <link>https://www.roofingcontractor.com/articles/102136-roofing-storm-season-is-under-way</link>
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    <item>
      <title>Eagleview Continues Innovation in Roofing Technology</title>
      <author>aisnera@bnpmedia.com (Art Aisner)</author>
      <description>
        <![CDATA[Eagleview CEO Piers Dormeyer discusses the latest AI-driven product for roofing contractors in time for storm season.]]>
      </description>
      <guid>http://www.roofingcontractor.com/articles/102135</guid>
      <pubDate>Tue, 21 Apr 2026 00:00:00 -0400</pubDate>
      <link>https://www.roofingcontractor.com/articles/102135-eagleview-continues-innovation-in-roofing-technology</link>
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    <item>
      <title>Inside Roofing Day 2026 in D.C.</title>
      <description>
        <![CDATA[At Roofing Day in D.C., industry leaders met lawmakers to address workforce shortages, affordability challenges and economic uncertainty shaping contractors’ outlook for the year ahead.]]>
      </description>
      <guid>http://www.roofingcontractor.com/articles/102131</guid>
      <pubDate>Mon, 20 Apr 2026 00:30:00 -0400</pubDate>
      <link>https://www.roofingcontractor.com/articles/102131-inside-roofing-day-2026-in-dc</link>
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    <item>
      <title>Inside Division 7’s Hands-On Approach to Hiring Roofing Talent</title>
      <author>aisnera@bnpmedia.com (Art Aisner)</author>
      <description>
        <![CDATA[Andres Ramirez’s Latin American roots and positive pitch for a roofing career path make a difference on the recruiting trail.]]>
      </description>
      <guid>http://www.roofingcontractor.com/articles/102132</guid>
      <pubDate>Mon, 20 Apr 2026 00:00:00 -0400</pubDate>
      <link>https://www.roofingcontractor.com/articles/102132-inside-division-7s-hands-on-approach-to-hiring-roofing-talent</link>
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    <item>
      <title>Industry Presses Lawmakers on Housing, Workforce Fix</title>
      <author>kernt@bnpmedia.com (Tanja Kern)</author>
      <description>
        <![CDATA[<p>Leaders met lawmakers in D.C during Roofing Day 2026, urging action on housing tax credits and workforce reforms they say are critical to closing a growing housing shortfall.</p>]]>
      </description>
      <guid>http://www.roofingcontractor.com/articles/102115</guid>
      <pubDate>Thu, 16 Apr 2026 06:00:00 -0400</pubDate>
      <link>https://www.roofingcontractor.com/articles/102115-industry-presses-lawmakers-on-housing-workforce-fix</link>
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    </item>
    <item>
      <title>Are AI Agents the Key to Never Missing a Lead?</title>
      <author>aisnera@bnpmedia.com (Art Aisner)</author>
      <description>
        <![CDATA[<p>With artificial intelligence built into search engines and social media alike, contractors need to know all their lead funnels are optimized.</p>]]>
      </description>
      <guid>http://www.roofingcontractor.com/articles/102117</guid>
      <pubDate>Thu, 16 Apr 2026 00:30:52 -0400</pubDate>
      <link>https://www.roofingcontractor.com/articles/102117-are-ai-agents-the-key-to-never-missing-a-lead</link>
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    </item>
    <item>
      <title>Roofing Needs Met at Modernized FSU Student Union</title>
      <description>
        <![CDATA[How a Multi-System Roofing Approach Modernized FSU’s Student Union]]>
      </description>
      <guid>http://www.roofingcontractor.com/articles/102116</guid>
      <pubDate>Wed, 15 Apr 2026 00:00:00 -0400</pubDate>
      <link>https://www.roofingcontractor.com/articles/102116-roofing-needs-met-at-modernized-fsu-student-union</link>
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    <item>
      <title>How The Home Depot Turned Its Supply Chain Into a Competitive Advantage</title>
      <author>kernt@bnpmedia.com (Tanja Kern)</author>
      <description>
        <![CDATA[<p>Home Depot's CFO breaks down how its supply chain transformation is being built around one customer: the professional contractor.</p>]]>
      </description>
      <guid>http://www.roofingcontractor.com/articles/102106</guid>
      <pubDate>Tue, 14 Apr 2026 00:00:00 -0400</pubDate>
      <link>https://www.roofingcontractor.com/articles/102106-how-the-home-depot-turned-its-supply-chain-into-a-competitive-advantage</link>
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    </item>
    <item>
      <title>Project Profile: GAF, KTM Exteriors Revive Bagel Shop Roof with PVC</title>
      <description>
        <![CDATA[KTM Exteriors & Recycling used PVC to help revive a Portsmouth Landmark. ]]>
      </description>
      <guid>http://www.roofingcontractor.com/articles/102103</guid>
      <pubDate>Mon, 13 Apr 2026 09:44:04 -0400</pubDate>
      <link>https://www.roofingcontractor.com/articles/102103-project-profile-gaf-ktm-exteriors-revive-bagel-shop-roof-with-pvc</link>
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    </item>
    <item>
      <title>Restore or Replace? </title>
      <description>
        <![CDATA[Here are what roofing contractors can consider when deciding between restoring or replacing the roof.]]>
      </description>
      <guid>http://www.roofingcontractor.com/articles/102096</guid>
      <pubDate>Fri, 10 Apr 2026 00:00:00 -0400</pubDate>
      <link>https://www.roofingcontractor.com/articles/102096-restore-or-replace</link>
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    </item>
    <item>
      <title>From Venezuela to Texas: Level Up Roofing </title>
      <author>kernt@bnpmedia.com (Tanja Kern)</author>
      <description>
        <![CDATA[Rafael Riera and Johana Ramos left Venezuela seeking safety and opportunity. With no roofing experience, they launched Level Up Roofing in Texas—now growing fast and preparing for major commercial work in 2026.]]>
      </description>
      <guid>http://www.roofingcontractor.com/articles/102083</guid>
      <pubDate>Wed, 08 Apr 2026 00:00:00 -0400</pubDate>
      <link>https://www.roofingcontractor.com/articles/102083-from-venezuela-to-texas-level-up-roofing</link>
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    </item>
    <item>
      <title>The Power of Roofing Day 2026 </title>
      <author>aisnera@bnpmedia.com (Art Aisner)</author>
      <description>
        <![CDATA[Get a glimpse of what issues roofing industry stakeholders will bring to members of Congress in Washington D.C.]]>
      </description>
      <guid>http://www.roofingcontractor.com/articles/102074</guid>
      <pubDate>Mon, 06 Apr 2026 00:00:00 -0400</pubDate>
      <link>https://www.roofingcontractor.com/articles/102074-the-power-of-roofing-day-2026</link>
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    </item>
    <item>
      <title>Safety Spotlight: KPost Company’s Luciano Perez </title>
      <author>aisnera@bnpmedia.com (Art Aisner)</author>
      <description>
        <![CDATA[<p>Veteran roofing safety leader Luciano Perez reflects on a career dedicated to roofer safety.</p>]]>
      </description>
      <guid>http://www.roofingcontractor.com/articles/102068</guid>
      <pubDate>Sat, 04 Apr 2026 07:00:00 -0400</pubDate>
      <link>https://www.roofingcontractor.com/articles/102068-safety-spotlight-kpost-companys-luciano-perez</link>
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    </item>
    <item>
      <title>How Best Choice Roofing Is Scaling AI Across 80 Locations</title>
      <author>kernt@bnpmedia.com (Tanja Kern)</author>
      <description>
        <![CDATA[<p>One billion shingles installed. Now, Best Choice Roofing wants to cut every inefficiency that comes next.</p>]]>
      </description>
      <guid>http://www.roofingcontractor.com/articles/102049</guid>
      <pubDate>Tue, 31 Mar 2026 09:00:00 -0400</pubDate>
      <link>https://www.roofingcontractor.com/articles/102049-how-best-choice-roofing-is-scaling-ai-across-80-locations</link>
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    </item>
    <item>
      <title>5 Things about the Lucas Oil Stadium Roof for the Final Four 2026 </title>
      <author>aisnera@bnpmedia.com (Art Aisner)</author>
      <description>
        <![CDATA[As the NCAA Tournament narrows to its final four teams, attention turns skyward at Lucas Oil Stadium, where a first-of-its-kind retractable roof combines cutting-edge engineering, sustainability features and multimillion-dollar upgrades to enhance the fan experience—no matter the weather.]]>
      </description>
      <guid>http://www.roofingcontractor.com/articles/102047</guid>
      <pubDate>Mon, 30 Mar 2026 13:00:00 -0400</pubDate>
      <link>https://www.roofingcontractor.com/articles/102047-5-things-about-the-lucas-oil-stadium-roof-for-the-final-four-2026</link>
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    </item>
    <item>
      <title>AccuWeather Forecast Predicts Busy Hurricane Season for Roofers</title>
      <author>aisnera@bnpmedia.com (Art Aisner)</author>
      <description>
        <![CDATA[<p>AccuWeather hurricane forecast: A wild storm season awaits.</p>]]>
      </description>
      <guid>http://www.roofingcontractor.com/articles/102038</guid>
      <pubDate>Wed, 25 Mar 2026 13:00:00 -0400</pubDate>
      <link>https://www.roofingcontractor.com/articles/102038-accuweather-forecast-predicts-busy-hurricane-season-for-roofers</link>
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    </item>
    <item>
      <title>Digital Marketing Is Now Roofing’s Baseline</title>
      <description>
        <![CDATA[Marketing expert Poncho Serrano explains why roofing contractors must embrace multi-platform visibility, consistent content and organic strategy to compete in 2026. Learn how AI fits in—and why being “everywhere” online is no longer optional.]]>
      </description>
      <guid>http://www.roofingcontractor.com/articles/102036</guid>
      <pubDate>Wed, 25 Mar 2026 00:00:00 -0400</pubDate>
      <link>https://www.roofingcontractor.com/articles/102036-digital-marketing-is-now-roofings-baseline</link>
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    </item>
    <item>
      <title>Is AI Creating More Admin Work for Roofing Contractors?</title>
      <description>
        <![CDATA[Legal expert Trent Cotney discusses the downside to using AI when it comes to administrative tasks in the contractor workspace.]]>
      </description>
      <guid>http://www.roofingcontractor.com/articles/102011</guid>
      <pubDate>Mon, 16 Mar 2026 12:00:00 -0400</pubDate>
      <link>https://www.roofingcontractor.com/articles/102011-is-ai-creating-more-admin-work-for-roofing-contractors</link>
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    </item>
    <item>
      <title>Court Blocks HUD Energy Code Rule for Housing</title>
      <author>kernt@bnpmedia.com (Tanja Kern)</author>
      <description>
        <![CDATA[<p>A federal court vacated a HUD rule requiring the 2021 energy code for federally backed housing, renewing debate over construction costs and building performance nationwide.</p>]]>
      </description>
      <guid>http://www.roofingcontractor.com/articles/102006</guid>
      <pubDate>Mon, 16 Mar 2026 00:00:00 -0400</pubDate>
      <link>https://www.roofingcontractor.com/articles/102006-court-blocks-hud-energy-code-rule-for-housing</link>
      <enclosure url="https://www.roofingcontractor.com/ext/resources/2026/03/13/single-family-homes-construction.webp?t=1773956133" type="image/jpeg" length="147944"/>
    </item>
    <item>
      <title>Monster Hail Pounds Midwest as Tornadoes Reported</title>
      <author>kernt@bnpmedia.com (Tanja Kern)</author>
      <description>
        <![CDATA[<p>Monster hail and tornadoes hit parts of the Midwest, with Kansas City contractors reporting widespread roof damage and early estimates nearing $100 million.</p><br>]]>
      </description>
      <guid>http://www.roofingcontractor.com/articles/101991</guid>
      <pubDate>Thu, 12 Mar 2026 06:00:00 -0400</pubDate>
      <link>https://www.roofingcontractor.com/articles/101991-monster-hail-pounds-midwest-as-tornadoes-reported</link>
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    </item>
    <item>
      <title>Tu Plan de Negocio en Roofing: Dónde
Empezar y Cómo Construirlo</title>
      <author>aisnera@bnpmedia.com (Art Aisner)</author>
      <description>
        <![CDATA[Amparo Sancen, fundadora de Latinos en Roofing y directora ejecutiva de Sancen Contracting, descubrir y promover la esencia de cada contratista de techado comienza con un plan de negocios adecuado.]]>
      </description>
      <guid>http://www.roofingcontractor.com/articles/101995</guid>
      <pubDate>Wed, 11 Mar 2026 11:23:07 -0400</pubDate>
      <link>https://www.roofingcontractor.com/articles/101995-tu-plan-de-negocio-en-roofing-donde-empezar-y-como-construirlo</link>
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    </item>
    <item>
      <title>Negative Review Scams: How Roofing Contractors are Fighting Back</title>
      <description>
        <![CDATA[Fake Google reviews and ransom demands are targeting roofing contractors nationwide. Here’s how companies are fighting back — and what you should do.]]>
      </description>
      <guid>http://www.roofingcontractor.com/articles/101977</guid>
      <pubDate>Mon, 09 Mar 2026 10:21:46 -0400</pubDate>
      <link>https://www.roofingcontractor.com/articles/101977-negative-review-scams-how-roofing-contractors-are-fighting-back</link>
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    </item>
    <item>
      <title>Forging Success with Financing</title>
      <description>
        <![CDATA[Veteran contractor-turned finance pro Jonathan Sagner draws from his experience in both worlds to boost roofing sales in today’s high-priced environment. ]]>
      </description>
      <guid>http://www.roofingcontractor.com/articles/101973</guid>
      <pubDate>Fri, 06 Mar 2026 07:00:00 -0500</pubDate>
      <link>https://www.roofingcontractor.com/articles/101973-forging-success-with-financing</link>
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    </item>
    <item>
      <title>SPFA Convention 2026 Expands Education, Exams and Contractor Resources for Spray Foam Professionals</title>
      <description>
        <![CDATA[The SPFA convention in Las Vegas expands certification training, multilingual education tools, and networking opportunities while streamlining contractor access to exams, sessions, and expo resources. <em>RC</em>’s Jill Bloom speaks with the association’s Lisa Smith.]]>
      </description>
      <guid>http://www.roofingcontractor.com/articles/101959</guid>
      <pubDate>Tue, 03 Mar 2026 08:00:00 -0500</pubDate>
      <link>https://www.roofingcontractor.com/articles/101959-spfa-convention-2026-expands-education-exams-and-contractor-resources-for-spray-foam-professionals</link>
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    </item>
    <item>
      <title>How Roofing’s Next Generation Is Shaping the Industry’s Future</title>
      <author>aisnera@bnpmedia.com (Art Aisner)</author>
      <description>
        <![CDATA[The roofing industry’s next generation of leaders join multiple <em>RC</em> Young Guns alumni to help steer the pathway to success in the annual workshop. ]]>
      </description>
      <guid>http://www.roofingcontractor.com/articles/101940</guid>
      <pubDate>Tue, 03 Mar 2026 00:00:00 -0500</pubDate>
      <link>https://www.roofingcontractor.com/articles/101940-how-roofings-next-generation-is-shaping-the-industrys-future</link>
      <enclosure url="https://www.roofingcontractor.com/ext/resources/2026/02/26/YG-0326-Img01-Hero.webp?t=1772767077" type="image/jpeg" length="291873"/>
    </item>
    <item>
      <title>Labor Shortages Intensify as Immigration Uncertainty Grows</title>
      <description>
        <![CDATA[<p>Legal Insights Expert Trent Cotney and Michele Meier, general manager at Clear Choice Restoration, say the proposed Dignity Act could create a structured legal pathway for undocumented workers, offering much-needed workforce stabilization for construction trades facing mounting labor shortages.</p>]]>
      </description>
      <guid>http://www.roofingcontractor.com/articles/101935</guid>
      <pubDate>Wed, 25 Feb 2026 00:00:00 -0500</pubDate>
      <link>https://www.roofingcontractor.com/articles/101935-labor-shortages-intensify-as-immigration-uncertainty-grows</link>
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    </item>
    <item>
      <title>Building Tomorrow's Workforce with SkillsUSA</title>
      <author>kernt@bnpmedia.com (Tanja Kern)</author>
      <description>
        <![CDATA[Looking for tomorrow’s workforce today? SkillsUSA leaders say the pipeline is already in place—and contractors just need to tap in.]]>
      </description>
      <guid>http://www.roofingcontractor.com/articles/101923</guid>
      <pubDate>Mon, 23 Feb 2026 00:00:00 -0500</pubDate>
      <link>https://www.roofingcontractor.com/articles/101923-building-tomorrows-workforce-with-skillsusa</link>
      <enclosure url="https://www.roofingcontractor.com/ext/resources/2026/02/23/Video_1176x658_Baker-Casey-Young.webp?t=1771859651" type="image/png" length="601869"/>
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    <item>
      <title>Commercial Roof Performance Under Intensifying Storm Pressure</title>
      <author>kernt@bnpmedia.com (Tanja Kern)</author>
      <description>
        <![CDATA[<p>Severe storms are exposing weak points in commercial roofs — and insurers are paying close attention.</p>]]>
      </description>
      <guid>http://www.roofingcontractor.com/articles/101908</guid>
      <pubDate>Thu, 19 Feb 2026 06:00:00 -0500</pubDate>
      <link>https://www.roofingcontractor.com/articles/101908-commercial-roof-performance-under-intensifying-storm-pressure</link>
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