Roofing Technology

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GAF names ServiceTitan its preferred customer relationship management platform; it's the first time the company has endorsed a CRM. Master Elite contractors get a 3% rebate on subscriptions.

Having the right technology is critical in today's roofing industry. Check out these tips from a former Roofing Contractor of the Year and Microsoft's Visionary Award Winner to stay successful.

Kraton and Formosa Petrochemical’s Taiwan joint venture plant is now ISCC PLUS-certified, expanding Kraton’s renewable SBC production into Asia. 

With artificial intelligence built into search engines and social media alike, contractors need to adapt to ensure their companies are the ones AI recommends to customers.

ServiceTitan y SRS Distribution están colaborando para optimizar las operaciones de los contratistas de techos.

Sherwin-Williams enhanced its Roofing Passport program with a redesigned interface, improved job management, and streamlined estimation, helping contractors bid faster and more accurately.

Martin Solar’s Hidden Fastener Solar Mount was named a semifinalist in the DOE’s Solar Prize Round 8, earning $50K; the mount preserves roof integrity without external penetration.

A new report by investment bank Brown Gibbons Lang & Company says the U.S. roofing market is projected to grow 4.5% annually through 2030; drivers include non-discretionary re-roofing, rising material costs, sustainability, and industry consolidation.

Frontdoor and BlueRecruit launched a trade school scholarship to address the skilled labor gap, supporting students through funding, mentorship, and industry connections.

At CES 2025, Jackery unveiled its XBC curved solar shingles, blending a wavy aesthetic with 25% efficiency, modular durability and affordability, outshining pricier options like Tesla's solar roof.