According to a new report from Brown Gibbons Lang & Company, an investment bank and advisory firm specializing in the global middle market, the U.S. roofing market is projected to grow at an annual rate of 4.5% through 2030. 

With re-roofing driving over 80% of market demand, contractors have ample opportunity to expand their businesses — if they adapt to emerging trends in sustainability, supply chain management, and industry consolidation.  

The Dominance of Re-Roofing and Repair  

Non-discretionary re-roofing remains the backbone of the industry, with over 90% of projects resulting from essential repairs rather than optional upgrades. Severe weather events continue to drive demand for impact-resistant roofing, with an estimated 40 million square feet of storm-related roof replacements happening each year. 

Contractors should align their marketing strategies to emphasize reliability, speed, and proactive maintenance, ensuring homeowners and businesses understand the importance of timely repairs.  

Managing Costs Amid Rising Material Prices  

While demand remains strong, contractors face persistent cost pressures. Tariffs on imported materials have contributed to price volatility, prompting manufacturers to diversify sourcing away from China toward Vietnam, India, and Malaysia. 

Material costs continue to climb, affecting asphalt shingles, membranes, and insulation. More than 70% of contractors reported price increases, with fewer than 5% experiencing cost reductions. 

Roofing businesses must establish relationships with multiple suppliers, track pricing trends, and refine inventory management strategies to remain profitable.  

Sustainability: A Competitive Necessity  

Sustainability is rapidly shifting from an industry buzzword to a key market driver. The Asphalt Roofing Manufacturers Association has set ambitious goals to cut asphalt shingle landfill disposal by 50% by 2035 and achieve near-zero waste by 2050. 

Leading manufacturers are responding, with GAF incorporating up to 15% recycled content in its shingles. Contractors who integrate eco-friendly product lines and energy-efficient roofing solutions will be well-positioned to capture a growing market segment.  

Green roofing is expected to grow at an annual rate of 7.7% through 2028, reaching a market value of $586 million. Meanwhile, solar-integrated roofing is forecast to more than double its market share by 2030, with residential solar installations rising from 7% today to over 15%. 

Contractors who invest in training for green installations and partner with sustainability-focused manufacturers can gain a competitive edge as demand for energy-efficient solutions accelerates.  

The Impact of Consolidation  

The roofing industry is consolidating significantly, with major players expanding their market presence through acquisitions and facility investments. CertainTeed’s $140 million manufacturing facility in Texas and GAF’s planned shingle plant in Kansas (set to open in 2027) signal long-term commitments to supply chain stability and market expansion. 

Holcim’s $540 million acquisition of Duro-Last in 2023 highlights the growing emphasis on sustainable commercial roofing solutions.  

For contractors, staying informed about industry mergers and acquisitions is crucial. Partnering with leading manufacturers and distributors can provide access to better pricing, streamlined logistics, and supply chain benefits. Collaborations with larger industry players may present growth opportunities, especially as manufacturers keep investing in sustainable, energy-efficient products.  

Regional Growth, Strategic Positioning and Looking Forward

Market conditions vary significantly throughout the country. The Southeast and Southwest continue to see strong demand, with contract indices exceeding 65, while the Midwest and Northeast experience more moderate growth. 

Contractors should adjust their strategies according to local economic conditions, weather patterns, and customer demographics. Expanding service areas, optimizing project timelines, and seeking partnerships in high-growth regions can offer an additional competitive advantage.  

The U.S. roofing industry is set for continued growth, but contractors must adapt to cost challenges, prioritize sustainability, and manage industry consolidation to achieve success. 

By focusing on vital repair services, enhancing supply chain resilience, and investing in energy-efficient solutions, roofing professionals can prepare for sustainable development in the coming years.

For more information, visit bglco.com.