Roofing Technology

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Visit Atlas at booth #14113 and see for yourself what the latest innovations in roofing technology will mean for business in 2025.

Our latest report dives into what contractors are buying and selling, along with what keeps them up at night. Find out how to best partner with your contractor customers to win in 2025.

GAF names ServiceTitan its preferred customer relationship management platform; it's the first time the company has endorsed a CRM. Master Elite contractors get a 3% rebate on subscriptions.

Having the right technology is critical in today's roofing industry. Check out these tips from a former Roofing Contractor of the Year and Microsoft's Visionary Award Winner to stay successful.

Kraton and Formosa Petrochemical’s Taiwan joint venture plant is now ISCC PLUS-certified, expanding Kraton’s renewable SBC production into Asia. 

With artificial intelligence built into search engines and social media alike, contractors need to adapt to ensure their companies are the ones AI recommends to customers.

ServiceTitan y SRS Distribution están colaborando para optimizar las operaciones de los contratistas de techos.

Sherwin-Williams enhanced its Roofing Passport program with a redesigned interface, improved job management, and streamlined estimation, helping contractors bid faster and more accurately.

Martin Solar’s Hidden Fastener Solar Mount was named a semifinalist in the DOE’s Solar Prize Round 8, earning $50K; the mount preserves roof integrity without external penetration.

A new report by investment bank Brown Gibbons Lang & Company says the U.S. roofing market is projected to grow 4.5% annually through 2030; drivers include non-discretionary re-roofing, rising material costs, sustainability, and industry consolidation.