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Home » Topics » Columns

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New Initiatives Push the Roofing Industry Forward

Rick Damato
Rick Damato
March 30, 2015
No Comments
We recently attended the 2015 International Roofing Expo (IRE) held in conjunction with the annual convention of the National Roofing Contractors Association (NRCA).
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Marketing Makeover

Marketing Makeover: Getting Started

Karen Edwards Heidi Ellsworth
March 6, 2015
2 Comments
Analyze your marketing strategies to understand them.
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Dressing the Part: Implementing Dress Codes in the Workplace

Richard Alaniz
March 6, 2015
One Comment
An organization must carefully consider its particular situation when creating or reviewing the corporate dress code.
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Measuring the ROEE of Sustainable Roof Insulation

Jim Hoff
March 6, 2015
No Comments
Given today’s low energy prices, it’s become a little more difficult to sell the value of high-R roof insulation based solely on traditional Return on Investment.
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Measuring Up

Bypassing Blunder: Avoid Common Pitfalls to Ensure Profits Grow With Sales

Monroe Porter
March 6, 2015
No Comments
Are you or someone you know a “blundering contractor?
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Managing Your Company’s Reputation

Rick Damato
Rick Damato
March 6, 2015
No Comments
To know where you’re going, you first must know where you’ve been.
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Sustainable Roofing? There's an App for That!

Jim Hoff
February 11, 2015
No Comments
All the calculator apps I’ve talked about continue to be free and easily available via the Internet.
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Sales Compensation: Bonuses, Commissions and Other Magic Formulas

Monroe Porter
February 9, 2015
No Comments
Pay people well, hold them accountable, promote people who perform well and terminate people who do not.
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Big Changes Ahead for Joint Employers and Independent Contractors

Richard Alaniz
February 9, 2015
No Comments
In order to be in compliance now and in the future, employers must take several steps.
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Embracing New Roofing Technology

Rick Damato
Rick Damato
February 9, 2015
No Comments
Emerging technologies never cease to amaze me. My first job in this business was selling equipment to roofing contractors.
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