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Marketing and Legal

VIDEO: How the FCC’s Consent Ruling Will Impact Your Roofing Business

New rules clarifying the Telephone Consumer Protection Act affects how roofing contractors can market themselves

Chris Gray, editor of Roofing Contractor and Roofing Supply Pro

March 18, 2024

Legal and marketing experts share tips on how roofers can stay compliant and thrive under new rules involving the Telephone Consumer Protection Act.

Podcast

Dear Anna: How Do I Control My Messaging in Today's Digital World?

Reexamining your company’s values and what makes it unique will go a long way in shaping your marketing

Chris Gray

February 28, 2024

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Art Unlimited CEO Anna Anderson reminds listeners what they can control in today’s fast-paced, digital world and how to leverage that to their advantage.

PODCAST: Dear Anna: Strategy Behind Growing Your Customer List

Anna Anderson

Jill Bloom

February 8, 2024

No Comments

In the most recent episode of Best of Success, RC Publisher Jill Bloom speaks with Art Unlimited CEO Anna Anderson about the best ways to find your customer persona.

How can men be advocates for women in roofing? A breakout session.

IRE 2024

IRE Session Preview: Being an Ally and Advocate for Women in Roofing

Guys, confused as to whether you’re ‘doing’ or ‘saying’ the right thing to support women in the roofing industry? You’re not alone.

Chris Gray

February 7, 2024

No Comments

How to be an ally for women roofers in a male-dominated industry: NWiR session, initiatives, and background explained.

Podcast

Dear Anna: Three Goals for Your Next Trade Show

Setting goals for the next trade show can be the key to maximizing your time and getting results.

Art Aisner

January 25, 2024

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Art Unlimited CEO and marketing guru Anna Anderson explains how roofing contractors can make the most of their time at trade shows like the International Roofing Expo and other industry events.

Podcast

Dear Anna: How Do I Improve my Website’s Health?

Annual website audits and content refreshments will keep your site at the top of search results

Chris Gray

November 28, 2023

6 Comments

Art Unlimited CEO Anna Anderson shares best practices roofing contractors can employ to ensure their company websites are in top shape for bringing in business.

National Women in Roofing's new Executive Director is Katie Bodiford.

Trade Organization News

National Women in Roofing Names Katie Bodiford Executive Director

With more than 20 years of experience in leadership, the Alabama native has an ambitious agenda

Bryan Gottlieb

November 21, 2023

No Comments

National Women in Roofing introduced new Executive Director Katie Bodiford, emphasizing her extensive experience in association management and commitment to empowering women in the industry.

Podcast

Dear Anna: How Do I Create More Business with Apple Maps?

Claiming your listing with Apple can give you a boost to your business

Chris Gray

October 11, 2023

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If you haven’t already claimed your roofing business on Apple Maps, you could be missing out on a massive market share, says Anna Anderson of Art Unlimited.

Podcast

Dear Anna: How Do I Create Residual Revenue Opportunities?

Commercial and residential roofers can use these tips to potentially generate additional revenue

Chris Gray

September 7, 2023

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Art Unlimited CEO Anna Anderson shares how roofing contractors can find additional revenue opportunities from a source readily available to them.

Podcast

Dear Anna: Don't Let Text Messages get Blocked as SPAM

Text messaging policy could result in higher fees or their text messages blocked if contractors don’t register

Chris Gray

August 4, 2023

One Comment

Art Unlimited CEO Anna Anderson shares critical information roofing contractors need to know about the 10DLC policy and how it affects your company’s text messaging.