Elevate, a premier brand of commercial roofing systems and part of the Amrize family of brands, was recently named the 2026 Innovative Product Showcase & Awards (IPSA) People’s Choice Winner in the Roofing Products category for MAX PVC at the International Roofing Expo (IRE) in Las Vegas.

The IPSA program recognizes innovative solutions across the roofing and exterior industry. Winners are selected through votes cast by industry professionals attending IRE, making the People’s Choice distinction a direct reflection of contractor and peer support.

Roofing professionals from across the commercial and residential roofing industries evaluated the products, attend educational sessions, and cast votes for the People’s Choice Award across eight categories during the show.

“Being named the People’s Choice winner is a huge honor for Elevate because it comes directly from the pros who know this industry best,” said Nevin Holly, president of Elevate. “We engineered MAX PVC to be a true leap forward in performance, but nothing beats seeing it in the field. I’ve been out on several MAX PVC roofs with our customers recently, and seeing that durability in action speaks for itself. This award proves that contractors value innovation that actually works as hard as they do.”

PVC continues to be a fast-growing single-ply roofing category, driven in part by expansion in data centers, cold storage, and other mission-critical facilities where reliability and continuous operation are essential. MAX PVC and fleece-backed MAX PVC XR were developed with those requirements in mind, including performance in cooling-intensive environments. 

IRE attendees were able to see and feel MAX PVC at the Innovative Product Showcase and Awards area, as well as experience its puncture-resistance capabilities firsthand through live demonstrations in the Elevate booth. 

MAX PVC features an exceptionally strong knitted scrim that provides industry-leading resistance to punctures, tearing, and breaking. The membrane offers inherent fire resistance and strong resistance to chemicals and grease, making it well-suited for demanding commercial environments such as data centers, airports, and manufacturing facilities. MAX PVC is also highly reflective, Cool Roof Rating Council compliant, and may contribute toward LEED credits with the U.S. Green Building Council when incorporated into a complete roofing system design.

MAX PVC is already being specified on demanding commercial facilities, including food processing and cold storage environments where durability and long-term performance are critical. A recent project profile highlights the system’s application at the Fremont Beef Facility in Nebraska, demonstrating how MAX PVC performs in challenging, high-demand conditions.

“We would like to thank all the companies that participated in our inaugural Innovative Product Showcase and Awards program this year and to those that voted. It’s important for the industry to honor the products and services that are pushing the limits in our market today,” said Rich Russo, Show Director for the International Roofing Expo. “Congratulations to the 2026 award winners.”

For more information about MAX PVC roofing systems or the full portfolio of Elevate commercial roofing solutions, visit ElevateCommercialBP.com.