Elevate, a premier commercial roofing brand within the Amrize family, showcased its MAX PVC roofing membranes at the 2026 International Roofing Expo in Las Vegas, highlighting the system’s suitability for mission-critical data center applications. Through live demonstrations and hands-on puncture testing, Elevate demonstrated how MAX PVC is engineered to deliver durability, fire resistance, and long-term performance under demanding conditions.

“Data centers demand roofing systems that perform with precision and consistency, because the cost of failure is simply too high,” said Nevin Holly, president, Elevate. “MAX PVC represents our most innovative technology from a brand the industry trusts, delivering the high-performance profile needed to ensure long-term operational integrity and building resilience.”

Recently recognized as a “Top Product” by a leading industry publication, MAX PVC is also a nominee for IRE’s 2026 Innovative Product Award. Elevate also hosted in-booth demonstrations and expert-led sessions focused on PVC performance, installation efficiency, and best practices for complex commercial roofing projects.