Something I learned in college came from a mentor who told me this:

Once you’re out of school, the only two things that will truly change your perspective in life are the people you meet and the books you read.

Books matter. Anyone can pick up a book…and you should. But I’ve learned over the years that something powerful happens when you physically show up, sit in a room with other leaders, and start talking. That’s where real perspective shifts happen.

Trade shows and conferences aren’t just about the expo floor. They’re classrooms. The educational sessions are where ideas ignite, where you hear how other owners are managing what they’re challenged with. But the real value often comes before the session starts, in the seat next to you, or in the hallway afterward. It’s the moment you introduce yourself and ask a question and start hearing from other people.

When you show up early, take a seat, and engage, you quickly realize you’re not alone. The contractor next to you may be wrestling with the same challenges you are. The leader behind you may have already solved a problem you’re still trying to figure out. Those conversations don’t happen by accident; they happen because you chose to be present.

This year, I challenge you to attend educational sessions with intention.

Sit with people you don’t know. Introduce yourself to the leaders around you. Ask thoughtful questions during or after the session.

It doesn’t have to be complicated or uncomfortable. A simple “What did you think about that?” or “How are you handling this in your business?” can turn into insight that no book could ever deliver on its own.

Books give you knowledge. Conversations give you context.

And in an industry built on relationships, intentionally fully showing up, might be the most powerful leadership habit you build this year.