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VIDEO: Reid Ribble on Roofing and the American Dream

Former NRCA CEO Reid Ribble is coming out of retirement – briefly – to deliver the keynote address at IRE 2025. Here’s a preview of what to expect in San Antonio.

By Art Aisner, Jill Bloom, Group Publisher, Roofing Contractor

Though he’s still asked to speak at roofing-industry related events from time-to-time, Reid Ribble said he’s looking forward to gathering before the roofing industry at the 2025 International Roofing Expo to deliver an important message at a very critical time for entrepreneurship.

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IRE 2025 Keynote Preview with Reid Ribble

Reid Ribble, former U.S. Congressman and NRCA leader, will deliver a keynote at the International Roofing Expo on Feb. 19, emphasizing strategies for success in roofing and the evolving American dream. He aims to challenge the notion that the American dream is dead and offer insights on its modern relevance.

Ribble, the former U.S. Congressman and roofer from Wisconsin who headed the National Roofing Contractors Association for five years, plans to come out of retirement – albeit briefly – to deliver the event’s keynote address on Feb. 19 at the at the Henry Gonzalez Convention Center.

“This speech will be totally different,” Ribble said, referring to his IRE 2022 keynote address before retiring. “There will be a lot of stories intertwined with what I’m talking about, because that’s one effective way of making people remember key points. However it’s a totally different speech. It’s one of the reasons I was willing to come and do this.” he said during a recent videochat with RC.

Watch the full conversation here.

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Art Aisner is Editor-in-Chief of Roofing Contractor and Roofing Supply Pro. He spent the bulk of his career as a multi-media journalist for newspapers and television stations before joining the RC team in 2015. He is the driving force behind the publication’s content development, editorial strategy and other initiatives that serve growing audiences in the roofing space.

Jill Bloom is the innovative Group Publisher of Roofing Contractor, Walls & Ceilings, Building Enclosure, Roofing Supply Pro, and the highly regarded Best of Success event. With a deep commitment to advancing the roofing, construction, and building enclosure industries, Jill oversees a robust portfolio of publications, podcasts, and events that empower professionals with knowledge, inspiration, and connections.

Her brands deliver exceptional value across multiple platforms, including:

Techos y Más, the Spanish-language newsletter of Roofing Contractor.
Safety Advisor, a newsletter focused on critical resources for jobsite safety.
Thermal Talk, a newsletter focused on insights and news for the insulation contractor.
eRock, a leading newsletter for drywall contractors.
The Enclosure Experts podcast, offering architects deep insights into building enclosure technologies.
If Walls Could Talk, a podcast dedicated to exploring trends and innovations for the wall and ceiling contractor.
The Best of Success Podcast, providing thought leadership and practical advice for roofing professionals.

Jill’s passion for professional development and fostering industry connections is exemplified by the Best of Success event, a premier gathering of contractors, suppliers, and thought leaders for unmatched education and networking.