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Home » Topics » IRE Products

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Max PVC Peoples Choice
Roofing Awards

Celebrating Elevate's MAX PVC as IRE People's Choice Winner

Roofing contractors experienced MAX PVC first-hand during exhibit and show-floor demos.
Roofing Contractor
Roofing Contractor Staff
March 3, 2026
No Comments

PVC continues to be a fast-growing single-ply roofing category, driven in part by expansion in data centers, cold storage, and other mission-critical facilities.


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logo
Roofing Technology and Safety

IRE 2026 Safety Spotlight: TRUCE Software

TRUCE Software puts getting to and from the roofing jobsite safely into focus.
Art Aisner, Editor in Chief of Roofing Contractor
Art Aisner
February 27, 2026
No Comments

Several safety products made their debut at IRE 2026. 


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Contractor applying FiberSeal base
Roofing Awards

FiberSeal Base Earns Consecutive Innovative Products Award at IRE

Fluid Applied Roofing's signature product wins "People's Choice" for second straight year.
Roofing Contractor
Roofing Contractor Staff
February 18, 2026
No Comments

See which product earned the most attention from attendees of the 2026 IRE in Las Vegas.


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ThermaThin overview
IRE 2026

Carlisle Debuts ThermaThin 7 High-Performance Insulation

New R-7-per-inch insulation debuts at IRE, offering contractors material, labor and logistics savings without sacrificing thermal performance.
Roofing Contractor
Roofing Contractor Staff
January 20, 2026
No Comments

Carlisle SynTec Systems is unveiling ThermaThin 7 at the International Roofing Expo, giving contractors a first look at a thinner, higher-performing insulation designed to cut truckloads, speed installation and deliver long-term value for demanding commercial roofing applications.


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Martin Solar's Hidden Fastener Solar Mount as one of 20 semifinalists in the American-Made Solar Prize Round 8.
IRE 2026

Martin Roofing & Solar to Showcase Award-Winning Solar Mount at IRE

Company highlights DOE-recognized Hidden-Fastener Solar Mount and new Dual-Channel Solar Rail designed to improve rooftop solar integration at IRE.
Roofing Contractor
Roofing Contractor Staff
January 20, 2026
No Comments

Martin Roofing & Solar is bringing award-winning and patent-pending solar mounting technology to the International Roofing Expo, giving contractors a closer look at innovations aimed at protecting roofs while simplifying solar installations.


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DensDeck ProFast Prime Roof Board
IRE 2026

Georgia-Pacific Debuts Lighter DensDeck ProFast at IRE

New DensDeck ProFast Prime Roof Board cuts weight, fasteners
Roofing Contractor
Roofing Contractor Staff
January 20, 2026
No Comments
At IRE 2026 in Las Vegas, Georgia-Pacific will spotlight DensDeck ProFast Prime Roof Board, a nationwide launch that’s about 20% lighter and engineered to reduce fasteners, speed installation, and boost jobsite efficiency—alongside interactive displays showcasing the full DensDeck portfolio.
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Perma-Boot
IRE 2026

Permanent Roof Boot Repairs—No Shingles Removed

Install in minutes with a gasket-less system that stops vent-pipe leaks for the life of the shingles
Roofing Contractor
Roofing Contractor Staff
January 15, 2026
No Comments

IPS Corp.'s Perma-Boot flashing repair system delivers a smarter way to repair and protect roof vent pipes. 


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VentSure RidgeProwler 30 Vent
New Products

Owens Corning Launches VentSure RidgeProwler 30 Vent

Roofing Contractor
Roofing Contractor Staff
January 13, 2026
No Comments

Owens Corning expands its VentSure lineup with RidgeProwler 30, a low-profile rolled ridge vent designed for strong airflow, easy installation, and year-round attic performance.


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shingle clolors
New Products

GAF Expands Timberline HDZ Shingles With New Bold Definition Color Collection

Four new high-contrast colors build on Timberline HDZ’s performance features and warranty options, with a debut planned for IRE 2026.
Roofing Contractor
Roofing Contractor Staff
January 9, 2026
No Comments

Four new high-contrast colors build on Timberline HDZ’s performance features and warranty options, with a debut planned for IRE 2026.


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IRE-Product-Showcase-2025.jpg
IRE 2025

View the Winners of the 2025 IRE's Innovative Product Showcase and Awards Program

Products include solar shingles, ladder safety equipment and AI-powered technology
Roofing Contractor
Roofing Contractor Staff
March 21, 2025
2 Comments

Find out which products took home the gold from the 2025 Innovative Product Showcase and Awards Program, including the Perople's Choice Award decided by IRE attendees.


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    Paying for a New Roof: What Homeowners Consider and What Contractors Should Know

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Events

March 31, 2026

The Number One Reason Roofers Lose Money on Insurance Jobs and How to Fix It

Insurance supplementing is one of the biggest profit leaks on insurance jobs, costing contractors time, money, and control. In this session, we’ll discuss how proper training and process alignment can help teams manage supplementing more effectively keeping key decisions in-house and profits where they belong.

April 23, 2026

Homeowners Survey: A Roofing Customer’s Journey in 2026

Join the experts as they break down the data on another set of questions aimed at gaining insights into the rapidly changing home roofing and restoration market. Roofing contractors can use this data and insight to better understand what factors influence a homeowner's contractor selection process. 

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