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Home » Topics » Guest Column

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workers

Lessons Learned from the COVID-19 Pandemic

Ellen Thorp
April 14, 2021
No Comments

The roofing industry learned a lot from joining forces in the past year, and the EPDM Roofing Association will capitalize on the relationships it built to grow the industry beyond the pandemic.


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Impact of Attic Ventilation on Shingle Life

Paul Scelsi
April 7, 2021
One Comment

Roofing contractors report a 24% reduction in shingle service life and many documented problems in the field.


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How to Leverage Big Data in 2021: Brands

Anna Anderson, CEO of Art Unlimited
Anna Anderson
March 29, 2021
One Comment

Branding can make or break a company when it comes to generating leads. Follow these guidelines to give your branding a boost.


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Photo credit: FG Trade/E+ via Getty Images.

How to Leverage Big Data in 2021: Leads Platforms

Anna Anderson, CEO of Art Unlimited
Anna Anderson
February 8, 2021
One Comment

Roofing contractors are going to see significant growth in lead generation in the coming years. The key to success will be juggling platform standards and navigating communications with these opportunities.



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covid-19-vaccine

Can We Require Our Employees to Take the COVID-19 Vaccine? Should We?

Philip Siegel
January 20, 2021
No Comments

The short answer to whether vaccines can be a condition of employment is "yes," but employers have a lot to consider before making it a policy.


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Anderson Mobility Trends

How to Leverage Big Data to Predict Success in 2021: Mobility Trends

Anna Anderson, CEO of Art Unlimited
Anna Anderson
January 6, 2021
One Comment

More people than ever are using mobile devices to search for roofing services. Harness that to your advantage to succeed in 2021.


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Megaphone

How to Leverage Big Data: Traditional Marketing

Anna Anderson, CEO of Art Unlimited
Anna Anderson
December 14, 2020
No Comments

Roofing contractors can use data to their advantage when marketing services and to predict success in 2021.


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green-roof

Using Switchgrass for Green Roofs and Biofuel

Trent Cotney, Attorney at Law
Trent Cotney
December 10, 2020
No Comments

If enough roof builders are willing to incorporate switchgrass or other plants into their projects, and if biofuel producers get on board, everyone can benefit.


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contractor-roofing-architect

DOL Changes Definition of Independent Contractors

Trent Cotney, Attorney at Law
Trent Cotney
October 1, 2020
2 Comments

Though the proposed rule change was made with large, multinational companies in mind, the impact will be wide and sweeping.


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contract-legal-liability

The Shield: Navigating Liability in the Construction Industry During the COVID-19 Pandemic

Trent Cotney, Attorney at Law
Trent Cotney
September 15, 2020
One Comment

Beyond acting reasonably to keep workers and consumers safe, companies can protect themselves though contractual measures.


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Events

April 23, 2026

Homeowners Survey: A Roofing Customer’s Journey in 2026

Join the experts as they break down the data on another set of questions aimed at gaining insights into the rapidly changing home roofing and restoration market. Roofing contractors can use this data and insight to better understand what factors influence a homeowner's contractor selection process. 

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