Steep Slope Roofing - Articles - Page 3

A residential roof with GAF Timberline shingles in Chestnut

Selling Shingles on Beauty and Performance

Installation confidence for your crew, color options, and warranty benefits for your customers

March 2, 2026

The balance between curb appeal and durability is a concern for most homeowners. GAF Timberline HDZ^® shingles represent a legacy of relentless innovation, delivering the peak performance and dependability customers trust.

Contractor Marketing

DaBella Signs Multiyear Deal With Minnesota Twins

Expanded in-stadium, community activation

Roofing Contractor Staff

February 26, 2026

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DaBella entered a multiyear partnership with the Minnesota Twins, adding in-stadium activations and regional outreach as it grows in the Upper Midwest.

Crime Blotter

St. Louis Roofing Contractor Sentenced for $1.7 Million PPP Fraud During Pandemic

Coretta “Cory” Elliott obtained Paycheck Protection Program funds in 2020 and 2021 by falsely claiming legitimate business expenses.

Art Aisner

February 25, 2026

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Federal investigators found that Coretta Elliott used money intended for COVID-19 pandemic relief to “save herself financially.”

Contractors: Now Is the Time to Speak Up on the Dignity Act

Legal Insights

Labor Shortages Intensify as Immigration Uncertainty Grows

Contractors Look to Dignity Act

Trent Cotney

Jill Bloom

February 25, 2026

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Legal Insights Expert Trent Cotney and Michele Meier, general manager at Clear Choice Restoration, say the proposed Dignity Act could create a structured legal pathway for undocumented workers, offering much-needed workforce stabilization for construction trades facing mounting labor shortages.

Technology News

OpenbooQ Launches DTC Roofing Platform

The online platform allows homeowners to design, quote and schedule a roof replacement without meeting with a commissioned sales representative

Roofing Contractor Staff

February 25, 2026

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Ohio-based OpenbooQ launches a direct-to-consumer roofing platform in Dayton, offering instant online estimates and transparent pricing, with plans to expand to Texas.

Mergers & Acquisitions

Three Questions Emerging from the QXO-Kodiak Acquisition

QXO ended months of speculation by pulling off a $2.2 billion deal for Kodiak Building Products. Now what?

Art Aisner

Tanja Kern

February 24, 2026

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QXO’s $2.25 billion acquisition of Kodiak Building Partners drew a lot of reaction industry wide. Here's three questions to ponder.

Video/Podcast

Building Tomorrow's Workforce with SkillsUSA

State directors at IRE 2026 highlight how SkillsUSA is building the next generation of skilled trade professionals—from roofing to welding—and why contractors should take notice.

Tanja Kern

February 23, 2026

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Looking for tomorrow’s workforce today? SkillsUSA leaders say the pipeline is already in place—and contractors just need to tap in.

FORTIFIED ROOFS

GAF Trains 1,100 Roofers in FORTIFIED Standard

Alliance with Insurance Institute for Business & Home Safety Marks One Year

Roofing Contractor Staff

February 20, 2026

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GAF says it has trained more than 1,100 roofing professionals in the IBHS FORTIFIED program, expanding access to resilient roof standards nationwide.

DaVinci Blond Cedar shingle on a ranch home

Technology News

Westlake Royal Debuts TrendLine, AI Design Tool

New TrendLine platform and redesigned website introduce 2026 design forecast and AI-powered exterior visualization tool.

Roofing Contractor Staff

February 19, 2026

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New TrendLine platform and redesigned website introduce 2026 design forecast and AI-powered exterior visualization tool.

Manufacturer News

Elevate Names 2026 Master Contractors

Elevate recognized 250 commercial roofing firms as 2026 Master Contractors, honoring top-performing Red Shield Licensed contractors across North America.

Roofing Contractor Staff

February 18, 2026

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Elevate recognized 250 commercial roofing firms as 2026 Master Contractors, honoring top-performing Red Shield Licensed contractors across North America.