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Home » Topics » Columns

Columns
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Measuring Up

Marketing and Branding are More About Perception than Logic

How can you create value outside of the actual craft part of the job?
Monroe Porter
November 1, 2016
No Comments
Every contracting experience is made up of two components. The actual technical part of the job, and the service or psychological part of the experience.
Read More
safety rights

OSHA’s New Maximum Penalty Structure: Are Roofing Contractors Ready?

If there was ever a time for an employer to think about consequences of one’s actions on the job, it’s now.
Chip Macdonald
October 7, 2016
No Comments
On Aug. 1, the Occupational Safety and Health Administration (OSHA) implemented its new maximum penalty system.
Read More
voting rights for workers

Voting and the Workplace — How to Stay in Compliance with State and Federal Laws

Employers need to understand the obligations and restrictions about voting because failing to do so can have consequences.
Richard Alaniz
October 7, 2016
No Comments
Sustainable metal roofing

The Sustainable Metal Roofing Contractor

High-performance metal roofing systems that will last can only be installed by a field crew that embodies the best of craftsmanship.
Jim Hoff
October 7, 2016
No Comments
This month’s focus on metal in Roofing Contractor provides a great opportunity to look at the sustainability of one of the oldest roofing systems.
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roofing foreman and supervisors

Mistakes Roofing Foreman and Supervisors Make

Workforce shortages place more and more challenges on front-line supervisors and foreman in the roofing industry.
Monroe Porter
October 7, 2016
No Comments
Managing people has always been and will remain a challenge.
Read More
Rick Damato

Metal Roofing's 'Graduation'

Rick Damato
Rick Damato
October 7, 2016
No Comments
If one of my children was graduating from college today, and he or she was interested in a career in roofing, I might likewise give them one word of advice: Metal.
Read More
online roofing business reviews

How to Handle and Overcome Bad Online Reviews Your Roofing Company Doesn't Deserve

Review Your Online Reviews
Sam Parsons
September 6, 2016
No Comments
Creating a great experience for your customers goes far beyond installing a roof.
Read More
sustainable roofing

Hats Off to the RCMA! RCMA Advances Roofing Research

Organized peer-reviewed research in roofing tended to drift for almost a decade … until now.
Jim Hoff
September 6, 2016
No Comments
When I first got involved in the roofing industry in the 1980s, one of the most important events for researchers like myself was a series of technical conferences co-sponsored by the National Roofing Contractors Association (NRCA) and the National Institute of Standards and Technology (NIST).
Read More
silly mistakes

Reflecting on the Dumb Things People Do

7 Bizarre Encounters in Consulting
Monroe Porter
September 6, 2016
No Comments
I recently completed 40 years of consulting and I thought it would be fun to share some of the bizarre things I have encountered.
Read More

Let's Do Lunch

Rick Damato
Rick Damato
September 6, 2016
No Comments
I place a great deal of value on the business lunch.
Read More
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Events

March 31, 2026

The Number One Reason Roofers Lose Money on Insurance Jobs and How to Fix It

Insurance supplementing is one of the biggest profit leaks on insurance jobs, costing contractors time, money, and control. In this session, we’ll discuss how proper training and process alignment can help teams manage supplementing more effectively keeping key decisions in-house and profits where they belong.

April 23, 2026

Homeowners Survey: A Roofing Customer’s Journey in 2026

Join the experts as they break down the data on another set of questions aimed at gaining insights into the rapidly changing home roofing and restoration market. Roofing contractors can use this data and insight to better understand what factors influence a homeowner's contractor selection process. 

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